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Which of the following is a policy that the WNJ Company might implement to reinforce its image as an efficient and responsive business? Requiring employees to respond to customer inquiries within 24 hours.
John communicates through all advertisements that his employees go through extensive training. What is John doing? Making a brand promise.
Any business that transports goods across state lines must comply with standards set by... Government agencies.
Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled? Implied.
When products are graded by nongovernmental agencies, the grading is... Voluntary.
What will probably happen to a business if it continuously fails to deliver on its brand promise? Lose credibility.
One way a company can reinforce its image is by... Training its employees.
One way of reinforcing the company's image through employee performance is by making sure employees have... Thorough knowledge of the products.
A business's brand promise is what the business intends to... Provide the customer.
What is a purpose of warranties and guarantees? To protect the producer and the seller.
Why does a company need to know what stage of the product life cycle its products are in? To adapt its marketing strategies.
Created by: Ma_Miller
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