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AoR II (2.1)

Programs A set of planned activities over time designated to achieve specific objectives.
Program Planning The process of identifying needs, establishing priorities, diagnosing causes of problems, assessing and allocating resources, and determining barriers to achieving objectives.
Mission Statement A statement of the distinctive purpose of and unique reason for the existence of a program.
Goals General, long-term statements of desired program outcomes and provide the direction upon which all objectives are based.
Objectives Statements that describe, in measurable terms, the changes in behavior attitude, knowledge, skills, or health status that will occur in the intervention group as a result of the program. Small specific steps.
Stakeholders Individuals or agencies that have a vested interest in health education program.
Community-based organization Public or private, nonprofit organization of demonstrated effectiveness that is representative of a community or significant segments of a community and provides educational or related services to individuals in the community.
Social Marketing The use of marketing principles to promote a product, idea, or attitude among members of a population.
Health Communication An attempt to share information with, influence, and support a variety of audiences to engage in healthy behaviors or support health-related policies.
Cultural Competence The ability of an individual to understand and respect values, attitudes, beliefs and (morals) that differ across cultures,and to consider and respond appropriately to these differences in planning, implementing, and evaluating.
Well planned health education programs... A)incorporate collected data about the health issues addressed and/or about other similar programs.
Well planned health education programs.. B)organize at the grassroots level to involve the populations that will be affected.
Why is the participants role important? it affects the program evaluation.
Why do communication methods range from simple to complex? To reach a wide range of participants, as well as convey program goals and objectives.
What are communication channels? Methods for message dissemination to the population.
The four primary communication channels include: -intrapersonal -interpersonal -organization and community -mass media
Community groups and collaborative efforts are often referred to as? Coalitions
What do coalitions bring together? Resources and expertise.
It is most important to have support from: Community leaders and groups.
Community leaders and groups include: -local elected officials -clergy -influential members of the community -community based organizations -local departments of health -media representatives
Created by: UVUChes