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Ag Com Chapter 14

Ag Com Chapter 14 Risk and Crisis communication

TermDefinition
Crisis communication communication that takes place when things go wrong
Risk communication the knowledge and skills used by professional communicators to inform people about hazards to their environment or their health, to manage issues, to disseminate information, and to communicate effectively about potential crisis and emergency situations
Message in risk communication, the overall information an organization wants its audience to comprehend, even if the audience forgets the details. The message should inform and persuade; it should help audiences understand the message and get them to take action
Medium in risk communication, the manner in which the message is conveyed; depends on the specifics of the situation - it could be a brochure, a billboard, or a television commercial, for example
Audience the target of a message; may vary dramatically in risk communication situations
Objective risk the risk that is calculated by scientists based on research
Subjective risk the risk that the public perceives to be hazardous; affected by issues of familiarity, dread, and personal control
Crisis communication plan advance preparation by an organization to be ready to respond when crisis occurs
Created by: 3turnshome79
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