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Ag Com Chapter 8
Ag Com Chapter 8 Visual Communication
| Term | Definition |
|---|---|
| Visual Communication | any attempt to reach us through our eyes, whether it is a roadside billboard or a flier posted for a meeting, or gestures and body language |
| Visual aid | anything used to communicate visually |
| simplicity | key component of visual aid design; the fewer the elements on the page screen, the easier it is for your audience to understand and recall your message |
| unity | how all of a message's elements tie together visually; a message with good unity is one where all of its visual elements complement each other |
| emphasis | key component of visual aid design; focuses the audience's attention to a specific place on a poster, exhibit, or slide |
| readability | the ease or difficulty with which the reader can understand your writing |
| organization | in visual aid design, use of a logical visual pattern the is easy to comprehend |
| balance | in document design, involves imagining a line dividing a page either vertically or horizontally and then placing visual elements so they are either symmetrically balanced or asymmetrically balanced |
| symmetrical balance | mirror-image balance; occurs when all the visual elements on one side of the page are mirrored on the other side; also called formal balance |
| asymmetrical balance | occurs when several smaller items on one side of an imaginary line dividing a page either vertically or horizontally are balanced by a large item on the other side, or smaller items are placed further away from the center of the screen than larger items |
| accuracy | all text is spelled and punctuated correctly; sentences are grammatically correct; all names are correct |
| parallelism | items in a group match one another; for example, if you first bulleted items begin with a verb, so must all the others |
| clarity | in visual aid design, the presentation of only one main ides, so that people know - even at a glance- what your poster, display, or computer slide is about |