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Ag Comm Review 2
Ag Communications Cert Review
| Question | Answer |
|---|---|
| What Camera angle creates a photograph where everything appears minimized or diminished? | High Angel Shot |
| How long should a news release generally be? | one to two pages |
| What is the opening in the lens through which light passes to the camera sensor? | aperture |
| What is considered a crisis communication? | A salmonella outbreak |
| What kind of feature is the most common and tells the story about a person? | profile |
| A ______ is a series of drawings with captions that describe video shots and their accompanying audio or narration? | storyboard |
| In which person should news stories be written? | third person |
| A good lead paragraph should have no more than how many words? | 25 |
| When conducting an interview you should use | open-ended questions |
| What are the key components of any news story? | five Ws and H |
| What image file is commonly used on the web | JPG |
| Libraries, reference works, bibliographies, periodicals?databases, and public and government records are all examples of | secondary sources for research |
| ______ means pass of someone else's work as your own | Plagiarism |
| ________ is NOT a criterion for news value? | Observation |
| For printing purposes, you should have color photographs that are _____ pixels per inch. | 300 |
| _______ is one of the 5 Ps of marketing | Promotion |
| Early audiences targeted by agricultural communicators were | farmers |
| More recently, ______ are now a major audience for agricultural communications. | consumers |
| What type of marketing focusses directly on the end users | direct marketing |
| What does ROI stand for? | return on investment |
| A step in developing a crisis communication plan is | providing guidance to the public |
| The exchange of information about AFNR through effective and efficient media is | agriculture communication |
| Anything the reduces the integrity or clarity of a message is ______. | noise |
| What are the high and low sounds of your voice considered? | pitch |
| Effective writing uses ______. | active voice |
| What color does not make up CMYK colors | black |
| What is the purpose of a lead? | to hook the reader |
| In news writing the ________ allows the readers to leave at any point in the story | inverted pyramid |
| Boldface, reasonable letter size, and bullet points all increase the _____ of visual aids. | readability |
| Bias is permissible in ______. | promotional writing |
| JPG is short for | joint photogenic experts group |
| Stories written for ______ are use a more conversational tone. | radio |
| It is important to consider _________ while writing. | audience, key message, and channel |
| The abbreviation _____ means that a copy of the email is being sent to another person. | CC |
| Stories written for ______ are typically the shortest. | television |
| A news lead is typically comprised of ______. | who , what, when, where, why, how |
| _______ is not a demographic characteristic | lifestyle |
| Promotional writing should always include a | call to action |
| AP in journalism stands for what organization | associated |
| Over used words are considered | cliches |
| Radio, television, newspapers, magazines, the internet etc. are all considered | news media |
| Technical language | Jargon |
| The first paragraph in the news story grabs the readers attention and answers the 5 W's | lead paragraph |
| the ratio of width to height of an image is | aspect ratio |
| Vertical movement of a camera | tilt |
| horizontal movement of a camera is | pan |
| A special form of dissolve, which dissolves into black | fade |
| Drawing or writing with light | photography |
| The cameras combination of RGB | white balance |
| The cameras output / measurement of resolution is | pixels per inch |
| Allowing the writers opinions, prejudices, and biases to enter a story in called | editorializing |
| The lasting a reporter says is also called an | outcome |
| set of proposals or terms offered is the | package |
| The portion of a scene in focus is also called the | depth of field |
| Symmetrically formatting a document is known as | balancing |
| Provides written context for an image | caption |
| The amount of prominence a picture has on a document is known as its | visual weight |
| The space between a persons head and the edge of a picture is called the | head room |
| Due to the greater amount of detail and the description it contains a ______ is set apart from a news story. | feature story |
| the organization of elements of a photo through the view finder is considered its | composition |
| The gradual change from one shot to the next is called | dissolve |
| Choosing how to present the basic elements of a document is called the | document design |
| To change the focal length of the camera you | zoom |
| Resizing an image is also known as | scaling |
| The way all of the elements of the message is tied together is called | unity |
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3turnshome79
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