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Ag Comm EOC
Ag Communications EOC
| Term | Definition |
|---|---|
| Communications | the process of transferring information from a sender to a receiver with the use of a medium |
| Agriculture | the process of producing food, feed, and fiber through raising of plants and animals |
| Agricultural Communications | the exchange of information about agricultural and natural resources industries through effective and efficient media |
| Message | the "what" and "how" in communication |
| Encode | the use of language, symbols, and metaphors by the sender to put a message in a specific form |
| Sender | the person sending the message in communication |
| Channel | the means through which a message is sent |
| Decode | interpretation by the receiver of the message sent by the sender |
| Receiver | the person receiving the message, which must be decoded |
| Noise | anything that interferes with the receiver's reception of the sender's message, reducing its clarity |
| Feedback | the receiver's response to the sender's message |
| Shannon-Weaver model | model of the communication process in which a source of information transmits a message through a channel to a receiver who decodes the message |
| Source | a source of information in the communication process, such as a speaker |
| Interpersonal communication | the process of sending and receiving information between two or more people |
| Small-group communication | takes place among members of a group or team |
| Public communication | takes place when someone communicates directly to a large audience |
| Mass Communication | involves communicating to an audience through a media channel that reaches large numbers of people at the same time |
| Frame of reference | shared understanding in a communication situation |
| Audience analysis | describing an audience on the basis of shared characteristics |
| Demographics | characteristics about audience members that are hard to change |
| Psychographics | combine the attitudes and values people have with their lifestyle choices |
| Message strategy | a strategically framed message based on the audience of the message and the desired outcome of the message |
| Thesis statement | states your main points and purpose for writing |
| Readability | the ease or difficulty with which the reader can understand your writing |
| Catchphrase | a short, easy-to-understand message |
| Tagline | similar to a slogan |
| Presentation software | tools for developing slide presentations |
| Presentation template | an already-thought-out color scheme and formatting pattern |
| Target audience | the intended recipient of a specific message |
| Population | the overall group you want information about in a research study |
| Sampling | used to represent an entire population in a way that allows you to collect data from a smaller subset that shares the same characteristics as the larger population |
| Random sample | allows the researcher to infer results back to the larger population |
| Non-random sample | technique that does not allow you to infer results back to the population because the sample was not generated randomly |
| Margin of error | an estimate of how much the results of a given sample might differ from the results of the "true" population |
| Survey | the act of conducting a study to collect data using a questionnaire |
| Questionnaire | a series of questions that includes close-ended questions, open-ended questions, or a mixture of both, used to collect data |
| Content analysis | using this tool the researcher examines the content itself |
| Coding sheet | provides explicit definitions |
| Focus group | allow small groups of people to interact and trigger responses from each other |
| Moderator | objective leader of a focus group |
| Business letter | a formal document typically sent to people outside of an organization |
| Full block letter | has all of the components of a letter flush left and paragraphs are not indented |
| Modified block letter | similar to a full block letter however, the dateline, return address, and signature block are moved to the right |
| Semi-block letter | the return address and signature block are on the right side of the page, and the paragraphs are indented |
| Memorandum | a written reminder of something important that has occurred or will occur |
| Netiquette | the set of common rules that govern how to send and receive e-mail properly |
| Application letter | a special kind of business letter that accompanies a resume for a job |
| Resume | a summary of your education, job experience, and job-related skills that you send to potential employers |
| Chronological resume | a resume that is written in reverse chronological order, with headings grouped by what a person has done |
| Functional resume | classifies the experiences that demonstrate your skills and capabilities into categories |
| Personal statement | a statement about how your personal, familial, academic, and professional experiences and background qualify you for a particular job, scholarship, or college program |
| News media | radio and television stations, newspapers, magazines, and Internet news outlets from which people receive information |
| News writing | writing that is a more concise form of communication or journalistic writing |
| Newsworthiness | news value |
| Jargon | technical language |
| Inverted pyramid structure | presents the most important information in a news story first, followed in descending order by less-important information |
| Five Ws and H | the key components of any news story |
| Lead paragraph | the first paragraph in the news story |
| Editorializing | allowing the writer's opinions, prejudices, and biases to enter a story |
| Cliche | overused words and phrases |
| Attribution | telling readers where the information in a news story comes from |
| Associated press style | a writing style for news stories developed by the Associated Press |
| Feature story | more relaxed in style than a traditional news story |
| Soundbite | the exact words spoken by someone in his or her own recorded voice |
| Actuality | a term commonly used in radio for the exact words spoken by someone in his or her own voice |
| B-roll | any non-narrated video footage shot expressly to "cover" narration or an interview |
| Outcue | the last thing a reporter says |
| Package | a complete television news story |
| Slug | provides the title of the script, the running time and the date that the story is being aired or when it was written |
| Stand-up | when a reporter narrates a portion of a story on camera |
| Sound on tape | any audio accompanying a video |
| Voice over | video that will be shown, with a newscaster narrating the script |
| Articulation | making vocal sounds distinctly |
| Rate | the speed at which someone talks |
| Pitch | the high and low sounds of your voice |
| Document design | the process of choosing how to present all of the basic document elements so your document's message is clear and effective |
| Thumbnail | a hand-drawn sketch of what the finished document will look like, including all text, images, headlines, and borders |
| Balance | involves imagining a line divided a page either vertically or horizontally and then placing visual elements so they are either symmetrically balanced or asymmetrically balanced |
| Symmetrical balance | occurs when all the visual elements on one side of the page are mirrored on the other side |
| Asymmetrical balance | occurs when several smaller items on one side of an imaginary line dividing a page either vertically or horizontally are balanced by a large item on the other side, or smaller items are placed further away from the center of the screen than larger items |
| Visual weight | the amount of "weight" or prominence an image has in a given document |
| Proportion | the spatial relationship between each design element in a document |
| Order | how you show sequence and importance in document design |
| Contrast | the dominant focus r element on a page in document design |
| Similarity | shows that design elements are alike in a document design |
| Unity | how all of a message's elements tie together visually |
| Text | any size, shape, and placement of the printed word in your document |
| Typeface | the actual look of the letters in document design |
| White space | the area not taken up with text or images in document design |
| Positive space | areas occupied by text or images in document design |
| Raster graphics | images made up of pixels |
| Pixels | picture elements |
| Resolution | a measurement of how closely packed together the pixels are in an image |
| Scaling | resizing an image |
| Vector graphics | images composed of mathematically defined shapes created by illustration programs |
| CMYK colors | the inks used for printed documents |
Created by:
3turnshome79
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