Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Ag Com. Sem 1 22
Ag Communications
| Term | Definition |
|---|---|
| Communications | the process of transferring information from a sender to a receiver with the use of a medium |
| Agriculture | the process of producing food, feed, and fiber through raising of plants and animals |
| Agricultural Communications | the exchange of information about agricultural and natural resources industries through effective and efficient media |
| Message | the "what" and "how" in communication |
| Encode | the use of language, symbols, and metaphors by the sender to put a message in a specific form |
| Sender | the person sending the message in communication |
| Channel | the means through which a message is sent |
| Decode | interpretation by the receiver of the message sent by the sender |
| Receiver | the person receiving the message, which must be decoded |
| Noise | anything that interferes with the receiver's reception of the sender's message, reducing its clarity |
| Feedback | the receiver's response to the sender's message |
| Shannon-Weaver model | model of the communication process in which a source of information transmits a message through a channel to a receiver who decodes the message |
| Source | a source of information in the communication process, such as a speaker |
| Interpersonal communication | the process of sending and receiving information between two or more people |
| Small-group communication | takes place among members of a group or team |
| Public communication | takes place when someone communicates directly to a large audience |
| Mass Communication | involves communicating to an audience through a media channel that reaches large numbers of people at the same time |
| Frame of reference | shared understanding in a communication situation |
| Audience analysis | describing an audience on the basis of shared characteristics |
| Demographics | characteristics about audience members that are hard to change |
| Psychographics | combine the attitudes and values people have with their lifestyle choices |
| Message strategy | a strategically framed message based on the audience of the message and the desired outcome of the message |
| Thesis statement | states your main points and purpose for writing |
| Readability | the ease or difficulty with which the reader can understand your writing |
| Catchphrase | a short, easy-to-understand message |
| Tagline | similar to a slogan |
| Presentation software | tools for developing slide presentations |
| Presentation template | an already-thought-out color scheme and formatting pattern |
| Target audience | the intended recipient of a specific message |
| Population | the overall group you want information about in a research study |
| Sampling | used to represent an entire population in a way that allows you to collect data from a smaller subset that shares the same characteristics as the larger population |
| Random sample | allows the researcher to infer results back to the larger population |
| Non-random sample | technique that does not allow you to infer results back to the population because the sample was not generated randomly |
| Margin of error | an estimate of how much the results of a given sample might differ from the results of the "true" population |
| Survey | the act of conducting a study to collect data using a questionnaire |
| Questionnaire | a series of questions that includes close-ended questions, open-ended questions, or a mixture of both, used to collect data |
| Content analysis | using this tool the researcher examines the content itself |
| Coding sheet | provides explicit definitions |
| Focus group | allow small groups of people to interact and trigger responses from each other |
| Moderator | objective leader of a focus group |
| Business letter | a formal document typically sent to people outside of an organization |
| Full block letter | has all of the components of a letter flush left and paragraphs are not indented |
| Modified block letter | similar to a full block letter however, the dateline, return address, and signature block are moved to the right |
| Semi-block letter | the return address and signature block are on the right side of the page, and the paragraphs are indented |
| Memorandum | a written reminder of something important that has occurred or will occur |
| Netiquette | the set of common rules that govern how to send and receive e-mail properly |
| Application letter | a special kind of business letter that accompanies a resume for a job |
| Resume | a summary of your education, job experience, and job-related skills that you send to potential employers |
| Chronological resume | a resume that is written in reverse chronological order, with headings grouped by what a person has done |
| Functional resume | classifies the experiences that demonstrate your skills and capabilities into categories |
| Personal statement | a statement about how your personal, familial, academic, and professional experiences and background qualify you for a particular job, scholarship, or college program |
| News media | radio and television stations, newspapers, magazines, and Internet news outlets from which people receive information |
| News writing | writing that is a more concise form of communication or journalistic writing |
| Newsworthiness | news value |
| Jargon | technical language |
| Inverted pyramid structure | presents the most important information in a news story first, followed in descending order by less-important information |
| Five Ws and H | the key components of any news story |
| Lead paragraph | the first paragraph in the news story |
| Editorializing | allowing the writer's opinions, prejudices, and biases to enter a story |
| Cliche | overused words and phrases |
| Attribution | telling readers where the information in a news story comes from |
| Associated press style | a writing style for news stories developed by the Associated Press |
| Feature story | more relaxed in style than a traditional news story |
| Soundbite | the exact words spoken by someone in his or her own recorded voice |
| Actuality | a term commonly used in radio for the exact words spoken by someone in his or her own voice |
| B-roll | any non-narrated video footage shot expressly to "cover" narration or an interview |
| Outcue | the last thing a reporter says |
| Package | a complete television news story |
| Slug | provides the title of the script, the running time and the date that the story is being aired or when it was written |
| Stand-up | when a reporter narrates a portion of a story on camera |
| Sound on tape | any audio accompanying a video |
| Voice over | video that will be shown, with a newscaster narrating the script |
| Articulation | making vocal sounds distinctly |
| Rate | the speed at which someone talks |
| Pitch | the high and low sounds of your voice |
| Document design | the process of choosing how to present all of the basic document elements so your document's message is clear and effective |
| Thumbnail | a hand-drawn sketch of what the finished document will look like, including all text, images, headlines, and borders |
| Balance | involves imagining a line divided a page either vertically or horizontally and then placing visual elements so they are either symmetrically balanced or asymmetrically balanced |
| Symmetrical balance | occurs when all the visual elements on one side of the page are mirrored on the other side |
| Asymmetrical balance | occurs when several smaller items on one side of an imaginary line dividing a page either vertically or horizontally are balanced by a large item on the other side, or smaller items are placed further away from the center of the screen than larger items |
| Visual weight | the amount of "weight" or prominence an image has in a given document |
| Proportion | the spatial relationship between each design element in a document |
| Order | how you show sequence and importance in document design |
| Contrast | the dominant focus r element on a page in document design |
| Similarity | shows that design elements are alike in a document design |
| Unity | how all of a message's elements tie together visually |
| Text | any size, shape, and placement of the printed word in your document |
| Typeface | the actual look of the letters in document design |
| White space | the area not taken up with text or images in document design |
| Positive space | areas occupied by text or images in document design |
| Raster graphics | images made up of pixels |
| Pixels | picture elements |
| Resolution | a measurement of how closely packed together the pixels are in an image |
| Scaling | resizing an image |
| Vector graphics | images composed of mathematically defined shapes created by illustration programs |
| CMYK colors | the inks used for printed documents |
Created by:
3turnshome79
Popular Agriculture sets