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EXTN 11:Mod4

Communication in Extension

QuestionAnswer
What is the Latin word for communication and its meaning? Communis- make common or establish commonness between two or more people.
With communication, what ability does the extension worker have? Ability to share meanings with somebody.
An extension worker is conducive and advantageous in his personal career and well-being if he learn ______. Effective Communication
What is the definition of communication in terms of process? A source sends a message to a receiver by means of some channel in order to produce a response from the receiver, in accordance with the intention of the source.
Is it true that communication is a cycle, with no start nor ending, on-going, interdependent and interrelated? True
According to Oxford English dictionary, what is the definition of communication? Communication is the imparting, conveying, or exchange of ideas, knowledge, etc. whether by speech, writing, or signs.
What is the meaning of communication in the Columbia Encyclopedia? It is the transfer of thoughts and messages. The basic forms of communication are by signs (sight) and by sounds (hearing).
Charles E. Osgood states that there is communication whenever there is? One system, a source, influence another, the destination, by manipulation of alternative signals which can be transmitted over the channel connecting them.
What is Field of Experience? the sum total of an individual’s experiences which influences his ability to communicate
What is Feedback and why is it important? Information sent by receiver, intentionally/unintentionally,to the source.Tells source whether receiver is paying attention to message, understand it, is not bored, likes the presentation. Source is informed whether he should revise his communication act.
What are the three scope of communication? Intrapersonal communication, Interpersonal communication and mass media
It is a communication, in which the person is talking to himself or is thinking. Intrapersonal Communication
What communication is done between two or more people? Interpersonal Communication
How does interpersonal communication being done? face to face
What communication requires television, radio or newspaper to address the public? Mass media
Give the 10 reason why we extension workers communicate. to persuade, evaluate, assess, stress, give advice/information, get information, make a decision, correct, solve a problem, and to reduce dissatisfaction.
Give the factors that influences communication. Role and Power
In context, role and power are factors that influences communication. How does these two influences the physical, social and cultural aspects ? Role depends on the behavioral pattern that is according to one's status while power is the position in social organization hierarchy of the extension worker.
What is the difference between interpersonal communication and mass media in terms of stimulating the senses? Mass media is limited to one or two while interpersonal communication stimulates all five senses.
Interpersonal Communication and Mass Media difference in terms of control on pace. Controllable and uncontrollable respectively.
What is the opportunity of feedback in Mass Media? In Interpersonal Communication? Minimum, delayed; Maximum, immediate
How is the message code in Mass media? What about in interpersonal communication? Highly verbal; Highly non-verbal and verbal
How many percent of time does people spend in speaking? 30%
What are the skills required in communication? Reading, writing, listening, speaking
How many percent of time do people spend in reading? in writing? in listening? 16%; 9%; 45%
The multiplicative power of mass media is high; The multiplicative power of interpersonal communication is high The first statement is correct while the second statement is wrong because interpersonal communication has low multiplicative power.
Is the direction of flow in mass media and interpersonal communication both one-way? No, only mass media is one-way while the interpersonal communication is two-way.
How high or low does the accuracy of mass media and interpersonal communication? Mass media is high while interpersonal communication is low.
What are the 5 elements of communication? source, message, channel, receiver, and effect
Difference in power to preserve a message in mass media and interpersonal communication? High in mass media and Low in interpersonal communication
What is the difference in the ability of mass media and interpersonal communication in terms of selecting its receiver? Low in mass media and High in interpersonal communication
What is the ability of mass media to overcome selectivity and noise? What about interpersonal communication? Low in mass media and high in interpersonal communication
How can source as the elements of communication be diffused? Inventors, scientists, change agents, opinion leaders
How can message be diffused? Innovation (Idea/Technology)
What are the elements of diffusion? communication channels, members of a social system, and consequence over time (KAS)
What are the source of communication channels, members of a social system and consequence over time? channel, receiver and effect
What is the ability of mass media and interpersonal communication in meeting special needs? Mass media serves common needs while interpersonal communication serves in specialized needs
How was the speed of information to a large audience disseminated by mass media compared to interpersonal communication? It is faster compared to interpersonal communication which is slower.
What are the possible effect of mass media to the audience? What about the interpersonal communication? Knowledge gain in mass media and attitude/action change in interpersonal communication.
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