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EXTN 11:Mod4
Communication in Extension
| Question | Answer |
|---|---|
| What is the Latin word for communication and its meaning? | Communis- make common or establish commonness between two or more people. |
| With communication, what ability does the extension worker have? | Ability to share meanings with somebody. |
| An extension worker is conducive and advantageous in his personal career and well-being if he learn ______. | Effective Communication |
| What is the definition of communication in terms of process? | A source sends a message to a receiver by means of some channel in order to produce a response from the receiver, in accordance with the intention of the source. |
| Is it true that communication is a cycle, with no start nor ending, on-going, interdependent and interrelated? | True |
| According to Oxford English dictionary, what is the definition of communication? | Communication is the imparting, conveying, or exchange of ideas, knowledge, etc. whether by speech, writing, or signs. |
| What is the meaning of communication in the Columbia Encyclopedia? | It is the transfer of thoughts and messages. The basic forms of communication are by signs (sight) and by sounds (hearing). |
| Charles E. Osgood states that there is communication whenever there is? | One system, a source, influence another, the destination, by manipulation of alternative signals which can be transmitted over the channel connecting them. |
| What is Field of Experience? | the sum total of an individual’s experiences which influences his ability to communicate |
| What is Feedback and why is it important? | Information sent by receiver, intentionally/unintentionally,to the source.Tells source whether receiver is paying attention to message, understand it, is not bored, likes the presentation. Source is informed whether he should revise his communication act. |
| What are the three scope of communication? | Intrapersonal communication, Interpersonal communication and mass media |
| It is a communication, in which the person is talking to himself or is thinking. | Intrapersonal Communication |
| What communication is done between two or more people? | Interpersonal Communication |
| How does interpersonal communication being done? | face to face |
| What communication requires television, radio or newspaper to address the public? | Mass media |
| Give the 10 reason why we extension workers communicate. | to persuade, evaluate, assess, stress, give advice/information, get information, make a decision, correct, solve a problem, and to reduce dissatisfaction. |
| Give the factors that influences communication. | Role and Power |
| In context, role and power are factors that influences communication. How does these two influences the physical, social and cultural aspects ? | Role depends on the behavioral pattern that is according to one's status while power is the position in social organization hierarchy of the extension worker. |
| What is the difference between interpersonal communication and mass media in terms of stimulating the senses? | Mass media is limited to one or two while interpersonal communication stimulates all five senses. |
| Interpersonal Communication and Mass Media difference in terms of control on pace. | Controllable and uncontrollable respectively. |
| What is the opportunity of feedback in Mass Media? In Interpersonal Communication? | Minimum, delayed; Maximum, immediate |
| How is the message code in Mass media? What about in interpersonal communication? | Highly verbal; Highly non-verbal and verbal |
| How many percent of time does people spend in speaking? | 30% |
| What are the skills required in communication? | Reading, writing, listening, speaking |
| How many percent of time do people spend in reading? in writing? in listening? | 16%; 9%; 45% |
| The multiplicative power of mass media is high; The multiplicative power of interpersonal communication is high | The first statement is correct while the second statement is wrong because interpersonal communication has low multiplicative power. |
| Is the direction of flow in mass media and interpersonal communication both one-way? | No, only mass media is one-way while the interpersonal communication is two-way. |
| How high or low does the accuracy of mass media and interpersonal communication? | Mass media is high while interpersonal communication is low. |
| What are the 5 elements of communication? | source, message, channel, receiver, and effect |
| Difference in power to preserve a message in mass media and interpersonal communication? | High in mass media and Low in interpersonal communication |
| What is the difference in the ability of mass media and interpersonal communication in terms of selecting its receiver? | Low in mass media and High in interpersonal communication |
| What is the ability of mass media to overcome selectivity and noise? What about interpersonal communication? | Low in mass media and high in interpersonal communication |
| How can source as the elements of communication be diffused? | Inventors, scientists, change agents, opinion leaders |
| How can message be diffused? | Innovation (Idea/Technology) |
| What are the elements of diffusion? | communication channels, members of a social system, and consequence over time (KAS) |
| What are the source of communication channels, members of a social system and consequence over time? | channel, receiver and effect |
| What is the ability of mass media and interpersonal communication in meeting special needs? | Mass media serves common needs while interpersonal communication serves in specialized needs |
| How was the speed of information to a large audience disseminated by mass media compared to interpersonal communication? | It is faster compared to interpersonal communication which is slower. |
| What are the possible effect of mass media to the audience? What about the interpersonal communication? | Knowledge gain in mass media and attitude/action change in interpersonal communication. |
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