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Mass Media Ch. 14

Mass Media Chapter 14 quiz

Fourth Estate The press as a player in medieval power structures, in addition to the clerical, noble and common estates
Edmund Burke British member of Parliament who is sometimes credited with coining the term fourth estate
Fourth Branch The press as an informally structured check on the legislative, executive and judicial branches of U.S. government
Watchdog Role Concept of the press as a skeptical and critical monitor of government
Equal Time Rule Government requirement for stations to offer competing political candidates the same time period and the same rate for advertising
Fairness Doctrine Former government requirement that stations air all sides of public issues
Don Burden Radio station owner who lost licenses because he favored some political candidates over others
Tornillo Opinion The U.S. Supreme Court upheld First Amendment protection for the print media even if they are imbalanced and unfair
Maxwell McCombs, Don Shaw Scholars whose agenda-setting ideas further displaced powerful effect theory
Agenda-Setting The process through which issues bubble up into public attention through mass media selection of what to cover
CNN Effect The ability of television, through emotion-raising video, to elevate distant issues on the domestic public agenda
Framing Selecting aspects of a perceived reality for emphasis in a mass media message, thereby shaping how the audience sees the reality
Horse Race An election campaign treated by reporters like a game-who's ahead, who's falling back, who's coming up the rail
Sound Bites The actual voice of someone in the news, sandwiched into a correspondent's report
Trial Balloon A deliberate leak of a potential policy, usually from a diversionary source, to test public response
Leak A deliberate disclosure of confidential or classified information by someone who wants to advance the public interest, embarrass a bureaucratic rival or supervisor, or disclose incompetence or skullduggery
Pseudo-Event A staged event to attract media attention, usually lacking substance
Photo Op Short for "photo opportunity" A staged event, usually photogenic, used to attract media attention
Negative Ads Political campaign advertising, usually on television, in which candidates criticize the opponents rather than emphasizing their own platforms
Attack Ads A subspecies of negative ads, especially savage in criticizing an opponent, many playing loosely with context and facts
527 Status For political support groups that independently create and finance campaign advertising
Section 312 Requires broadcasters to carry ads for federal candidates
Section 315 Requires stations to sell equal time to competing candidates
Straw Donor A person who uses someone else's money to make a political contribution
Political Action Committee (PAC) Creations of corporations, labor unions and ideological organizations to collect money to support candidates
Swiftboating Smear campaigns, generally by 527s
First National Bank of Boston Litigant in U.S. Supreme Court decision allowing corporations to advertise for and against ballot initiatives (FNB v. Bellotti, 1977)
Citizens United U.S. Supreme Court decision allowing corporations to buy advertising directly for and against political candidates (Citizens United v. Federal Election Commission, 2010)
Created by: Meg0301



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