Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Mass Media Ch. 11
Mass Media Chapter 11 quiz
| Question | Answer |
|---|---|
| Johannes Gutenberg | Progenitor of advertising media |
| William Caxton | Printed first advertisement |
| John Campbell | Published first ad in British colonies |
| Benjamin Day | His penny newspaper brought advertising to new level |
| Wayland Ayer | Founded first ad agency |
| Media Plans | Lay out where ads are placed |
| Cost Per Thousand (CPM) | A tool to determine the cost-effectiveness of different media |
| Media Reach | Size of audience exposed to an advertisement through a particular medium |
| Audit Bureau of Circulations | Verifies circulation claims |
| Shelf Life | How long a periodical remains in use |
| Pass-Along Circulation | All the people who see a periodical |
| Sponsored Link | On-screen hot spot to move to an online advertisement |
| Click-Through Fee | A charge to advertisers when an online link to their ads is activated; also, a fee paid to web sites that host the links |
| Advergame | A sponsored online game, usually for an established brand at its own site |
| Brand | A nongeneric product name designed to set the product apart from the competition |
| David Ogilvy | Championed brand imaging |
| Brand Image | Sign put on a brand name |
| Store Brands | Products sold with a store brand, often manufactured by the retailer. Also called house brands and private labels |
| Branding | Enhancing a product image with a celebrity or already established brand name, regardless of any intrinsic connection between the product and the image |
| Lowest Common Denominator | Messages for broadest audience possible |
| Unique Selling Proposition | Emphasizes a single feature |
| Rosser Reeves | Devised unique selling proposition (USP) |
| Jack Trout | Devised positioning |
| Positioning | Targeting ads for specific consumer groups |
| Ad clutter | So many competing ads that all lose impact |
| Flight (or wave) | Intense repetition of ads |
| Viral Advertising | Media consumers pass on the message like a contagious disease, usually on the internet |
| Stealth Ads | Advertisements, often subtle, in nontraditional, unexpected places |
| Product Placement | Writing a brand-name product into a television or movie script |
| TiVo | A television recording and playback device that allows viewers to edit out commercials. A competing device is ReplayTV |
| Infomercial | Program-length broadcast commercial |
| 'Zine | Magazine whose entire content, articles and ads, pitches a single product or product line |
Created by:
Meg0301
Popular Agriculture sets