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Mass Media ch.10
Mass Media Chapter 10 quiz
| Question | Answer |
|---|---|
| Public Relations | A management tool to establish beneficial relationships |
| Dialogic Theory | Dialogue-based approach to negotiating relationships |
| Commonweal | The general welfare or public good |
| News Release | A tool in public relations to provide information or promotion in news media |
| Media Kit | A packet provided to news reporters to tell the story in an advantageous way |
| Video News Release | A television news story look-alike created by public relations people |
| William Henry Vanderbilt | Embodied the bad corporate images of the 1880's, 1890's with "The public be damned" |
| Social Darwinism | Application to society of Darwin's survival-of-the-fittest theory |
| Charles Darwin | Devised survival-of-the-fittest theory |
| Ivy Lee | Laid out fundamentals of public relations |
| Ludlow Massacre | Colorado tragedy that Ivy Lee converted into a public relations victory |
| John D. Rockefeller Jr. | Ivy Lee client who had been the target of public hatred |
| P.T. Barnum | Known for extravagant claims and hoaxes in publicity beginning in 1840's |
| Puffery | Inflated claims |
| George Creel | Demonstrated that public relations works on a mammoth scale in World War 1 |
| Elmer Davis | Led Office of War Information in World War 2 |
| Arthur Page | Established the role of public relations as a top management tool |
| Strategic Communication | Campaigns and messages to advance long-term goals, usually through mass media |
| Media Relations | Focusing on relationships with journalists to facilitate coverage |
| Media Opportunity | Staged event to attract media attention |
| Image Management | A public relations function to create, groom and nurture client images |
| Edward Bernays | Early public relations practitioner whose practice and scholarship helped define the field |
| Crisis Management | A public relations function, ideally to devise plans to deal with possible crises ahead of time |
| Search Advertising | Ads show up on-screen whenever you click a search term chosen by an advertiser |
| Lobbying | Influencing public policy, usually legislation or regulation |
| Government Relations | Lobbying |
| Political Communication | Advising candidates and groups on public policy issues, usually in elections |
| Astroturfing | A pseudo-grassroots campaign, usually in politics; a take-off of the brand name for an artificial grass product |
| Whitewashing | Covering up |
| Greenwashing | Hiding environmental abuses while claiming to be eco-friendly |
| Social Media News Release | Internet-based news releases with links to related material and interactive opportunities for news reporters |
Created by:
Meg0301
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