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Mass Media Ch. 7
Mass Media Chapter 7 quiz
Question | Answer |
---|---|
Steve Jobs | Leader of Apple computer who engineered the "digital hub" |
iPod | Handheld Apple digital music player |
iTunes | Online Apple music download site |
iPhone | Handheld Apple smart phone |
iPad | Ultralight Apple tablet computer with e-book, video, music functions |
Computer Revolution | Vast increases in human productivity, roughly 1980-1994 |
Jobs' Model | Three-step developmental model for stages of a new media-centric lifestyle- Computer Revolution, Internet Revolution, Digital Lifestyle |
Information Revolution | An overarching term for post-1980 fundamental changes triggered by digital technology |
Internet Revolution | Near-universal, low-cost, accessible and virtually instant communication, albeit mostly text; roughly 1994-2000 |
Digital Lifestyle | Personal and hand-held computers became a centerpiece of outgoing and incoming communication; roughly 2000 on |
Walled Garden | Early business model for online portals with access limited mostly to proprietary content |
America Online (AOL) | Once-dominant internet service provider |
Steve Case | Built AOL into media giant with walled- garden model |
Browser | Software to navigate the internet to countless web sites |
Marc Andreessen | Software wunderkind who designed pioneer browser Netscape |
Silicon Valley | Area near San Francisco noted for computing and electronics industries |
Netscape | First of browsers |
Search Engine | Tool to identify and rank web sites by key terms |
Crawler | Computer program that scours the web to create an index of sites |
Dominant search engine | |
Sergey Brin, Larry Page | Creators of Google search engine |
Android | Google operating system for smartphones |
Yahoo | A major search engine and internet services company |
David Filo, Jerry Yang | Founders of Yahoo |
Dot-com bust | Economic collapse of most investments in internet commerce in 2000 |
A system for computer users to ex-change messages through a network | |
Advanced Research Projects Agency Network (ARPAnet) | Military network that preceded internet |
Spam | E-mail message sent indiscriminately to large numbers of recipients |
Texting | Brief typed message over internet between portable devices |
Blog | A journal-like web site with continuing narrative, generally personal in nature, on a narrow subject. Short for web log |
User-generated content | Internet messages that originate with an individual to communicate directly with a mass audience |
Social networking service | |
Myspace | Social entertainment networking service |
Flikr | Image and video hosting website |
YouTube | Video-sharing website |
Platform for 140 or fewer character communications among computer and cell phone users | |
Tweets | Messages on the Twitter platform |
Passed links | References to web sources shared among computer users |
Domain Name | An identification label for a web site, each with a suffix like .com, .org, .gov |
Corporation for Assigned Names and Numbers | Internet's chief oversight agency |
Pierre Omidyar | Creator of eBay online auction site |
eBay | Pioneer online auction site |
Amazon.com | Electronic commerce company that upended traditional book retailing |
Jeff Bezos | Created Amazon online site, originally for selling books |
iTunes Store | Online digital media for consumer downloads, originally music |
Kindle | Amazon e-book to which books and periodicals can be downloaded |
Targeted Marketing | Matching advertisers with potential customers with relative precision |
Like Button | A thumbs-up Facebook widget to identify cohorts of potential customers |
Behavioral Targeting | Using personal information and patterns in activities to match advertisements with potential customers |
Google Books Library Project | Project to put all books in human history online |