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Mass Media Ch. 7

Mass Media Chapter 7 quiz

QuestionAnswer
Steve Jobs Leader of Apple computer who engineered the "digital hub"
iPod Handheld Apple digital music player
iTunes Online Apple music download site
iPhone Handheld Apple smart phone
iPad Ultralight Apple tablet computer with e-book, video, music functions
Computer Revolution Vast increases in human productivity, roughly 1980-1994
Jobs' Model Three-step developmental model for stages of a new media-centric lifestyle- Computer Revolution, Internet Revolution, Digital Lifestyle
Information Revolution An overarching term for post-1980 fundamental changes triggered by digital technology
Internet Revolution Near-universal, low-cost, accessible and virtually instant communication, albeit mostly text; roughly 1994-2000
Digital Lifestyle Personal and hand-held computers became a centerpiece of outgoing and incoming communication; roughly 2000 on
Walled Garden Early business model for online portals with access limited mostly to proprietary content
America Online (AOL) Once-dominant internet service provider
Steve Case Built AOL into media giant with walled- garden model
Browser Software to navigate the internet to countless web sites
Marc Andreessen Software wunderkind who designed pioneer browser Netscape
Silicon Valley Area near San Francisco noted for computing and electronics industries
Netscape First of browsers
Search Engine Tool to identify and rank web sites by key terms
Crawler Computer program that scours the web to create an index of sites
Google Dominant search engine
Sergey Brin, Larry Page Creators of Google search engine
Android Google operating system for smartphones
Yahoo A major search engine and internet services company
David Filo, Jerry Yang Founders of Yahoo
Dot-com bust Economic collapse of most investments in internet commerce in 2000
e-mail A system for computer users to ex-change messages through a network
Advanced Research Projects Agency Network (ARPAnet) Military network that preceded internet
Spam E-mail message sent indiscriminately to large numbers of recipients
Texting Brief typed message over internet between portable devices
Blog A journal-like web site with continuing narrative, generally personal in nature, on a narrow subject. Short for web log
User-generated content Internet messages that originate with an individual to communicate directly with a mass audience
Facebook Social networking service
Myspace Social entertainment networking service
Flikr Image and video hosting website
YouTube Video-sharing website
Twitter Platform for 140 or fewer character communications among computer and cell phone users
Tweets Messages on the Twitter platform
Passed links References to web sources shared among computer users
Domain Name An identification label for a web site, each with a suffix like .com, .org, .gov
Corporation for Assigned Names and Numbers Internet's chief oversight agency
Pierre Omidyar Creator of eBay online auction site
eBay Pioneer online auction site
Amazon.com Electronic commerce company that upended traditional book retailing
Jeff Bezos Created Amazon online site, originally for selling books
iTunes Store Online digital media for consumer downloads, originally music
Kindle Amazon e-book to which books and periodicals can be downloaded
Targeted Marketing Matching advertisers with potential customers with relative precision
Like Button A thumbs-up Facebook widget to identify cohorts of potential customers
Behavioral Targeting Using personal information and patterns in activities to match advertisements with potential customers
Google Books Library Project Project to put all books in human history online
Created by: Meg0301
 

 



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