Mass Media Chapter 12 quiz
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | Introduced probability sampling
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| show | Gallup polling organization
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| show | Drawing conclusions from a segment of the whole
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| show | Everyone in the population being surveyed as an equal chance to be sampled
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| show | Number of people surveyed
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| show | Number of people in a properly selected sample for results to provide 95% confidence that results have less than a 5% margin of error
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| Population | show 🗑
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| show | Process for choosing individuals to be interviewed
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| show | Percentage that a survey may be off mark
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| Confidence Level | show 🗑
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| show | Demographics of the sample coincides with those of the whole population
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| Straw Polls | show 🗑
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| show | Statistically unsound way to tap public opinion
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| Circulation | show 🗑
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| Audit Bureau of Circulations | show 🗑
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| Ratings | show 🗑
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| Nielsen Media Research | show 🗑
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| show | Conducted first polls on broadcast audience size
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| A. C. Nielsen | show 🗑
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| Demographic | show 🗑
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| show | Accredits rating companies
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| show | When broadcast ratings are conducted
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| show | Intensive promotion to attract an audience during ratings periods
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| Black Weeks | show 🗑
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| show | Viewers change television channels to avoid commercials
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| Zapping | show 🗑
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| show | Viewers leave during commercials to go to refrigerator, bathroom, etc...
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| show | The time that audience people stay with media products and advertisements
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| Interviews | show 🗑
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| show | Sampling technique in which respondents keep their own records
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| People Meters | show 🗑
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| show | Next-morning reports on network viewership
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| show | A service measuring internet audience size
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| show | Nielsen plan to integrate audience measurements on a wide range of video platforms
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| show | Technology to track how people move through a web page
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| show | Small groups interviewed in loosely structured ways for opinion, reactions
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| Galvanic Skin Checks | show 🗑
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| show | Checks audience response to a product still in development
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| show | A prototype television show that is given an on-air trial
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| Cohort Analysis | show 🗑
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| show | Devised PRIZM geodemography system
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| show | Identifies population characteristics by zip code
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| show | Demographic characteristics by geographic area
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| Psychographics | show 🗑
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| show | Psychographic analysis by values, lifestyle and life stage
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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