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Propaganda Vocab

QuestionAnswer
Card Stacking Showing the products best features, telling half-truths or lying
Testimonial The use of well-known, respected people to endorse a product or service
Glittering Generalities Referring to words that produce a positive emotional response from an audience.
Transfer Relating something or someone we like or respect with a product. Symbols are used in this type of propaganda.
Plain Folks The use of everyday people to sell a product or service.
Bandwagon Tries to persuade the audience to do something because "everyone is doing it."
Name Calling Using name that produce fear or hatred in the viewer.
Hidden Fears Suggesting a person or product will protect you against something unpleasant or dangerous.
Snob Appeal Suggesting that associating with a person or product can make you special.
Facts & Figures Using tests, statistics or information that sounds "scientific" to prove that one product or person is better than another.
Unfinished Comparisons Comparing a person or product to another without the other half of the comparison. "Crest is better!"
Repetition Repeating a name, slogan, product, or accusation over and over again.
Weasel Words Using broad promises that don't really mean anything.
Water is Wet Says something about the product or person which is true for any brand or person.
Compliment the consumer This type of propaganda uses flattery to get the viewer to buy into something.
Rhetorical Question Demands a response from the audience.
Assertion An enthusiastic or energetic statement present as fact, but it may not necessarily be true.
Lesser of two evils Tries to convince the audience of an idea or proposal by presenting it as the least offensive option.
Pinpointing the enemy This is an attempt to simplify a complex situation by presenting one group or person as the enemy.
Created by: ritaephillips
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