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Publicité -ados

Monde Contemporaine

QuestionAnswer
Marché des préados -développer leur identité -importance à l'image -traiter les préados comme des ados -grandir rapidement -éloigne les parents & donc rendre les jeunes vulnérables à des messages malsains
Marketing «cool» -profiter des insécurités et les doutes -ados = prêts à payer cher pour avoir l'air cool -entreprises = embaucher «chasseurs de tendances cool» ou «espions culturels»
Image du corps -jeunes = vendent sexualité adulte -cependant: la plupart des ados - ce sont les -parents qui ont le plus d'influence dans le domaine de sexe -images véhiculées dans le pubs incitent les jeunes à haïr leur corps = troubles alimentaires -commencer à fum
tabac et alcool cibler les jeunes (nouveaux consommateurs) pour développer une fidélité à la marque -c'est cool! -pubs dans les magazines ados -faire fumer dans les films des jeunes -commanditer des concerts -pubs près des écoles secondaires -annonces durant émis
Internet très peu de supervision parentale
Created by: frootlooploop
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