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Publicité -stratégie

Monde Contemporaine

QuestionAnswer
publicité d'ambiance la présence d'annonce dans les lieux publics
porte-parole furtif célébrités qui font la promotion des produits sans necessairement indiquer qu'elles sont rémunérés
droits de nom les grandes entreprises transforment les lieux publics en marchandise en achetant les droits de nom d'arénas, de théâtres, etc.
publicité ciblée forme de marketing en ligne: associer les renseignements personnels d'un internaute à ses préférences de navigation
marketing croisé de puissants conglomérats qui possèdent tous les principaux médias qui utilisent leurs propriétés pour faire la promotion de leurs produits
placement de produits placer des produits dans les films, à la télé, dans les jeux vidéo, etc. (on peut aussi construire une émission autour d'un produit unique/donner aux specateurs la possibilité d'acheter immédiatement le produit)
publicité numérique ou «virtuelle» ajouter des produits à des scènes qui n'y étaient pas au départ; des annonces insérées de facon numérique sur les panneaux-réclames; insérer des produits à même des émissions déjà tournées; modifier le nom d'un produit, etc.
Created by: frootlooploop
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