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hosa biomed

QuestionAnswer
According to the "Social media: frenemy of public health" article, what is described as a "vector through which risky behaviours are enabled and associated diseases transmitted"? A. Television advertising B. Social media C. Radio broadcasts D. Print media B. Social media
What technique do food and beverage brands use on social media to blur the line between entertainment and advertising? A. Direct product placement B. Personality and humor C. Celebrity endorsements D. Scientific claims B. Personality and humor
During the COVID-19 pandemic, marketing of which products on social media increased? A. Only food B. Only beverages C. Food, beverages, and alcohol D. Health supplements C. Food, beverages, and alcohol
What type of content do brands use to engage with audiences on social media? A. Scientific studies B. Memes and trendy language C. Government reports D. Medical advice B. Memes and trendy language
Which group is particularly susceptible to social media marketing techniques? A. Elderly adults B. Children and young people C. Middle-aged professionals D. Retired individuals B. Children and young people
What makes social media advertising difficult to regulate according to the article? A. High costs B. Covert and direct-to-consumer nature C. Lack of internet access D. Language barriers B. Covert and direct-to-consumer nature
What is identified as an important component of successful online health campaigns? A. High budget B. Personality and clear call to action C. Celebrity endorsements D. Government backing B. Personality and clear call to action
The "Tips From Former Smokers" campaign was successful because it included: A. Celebrity endorsements B. Personal stories from real people C. Scientific data only D. Government mandates B. Personal stories from real people
What is a unique aspect of social media that companies use for advertising? A. Low cost B. Ability to personalize advertisements C. Government approval D. Limited reach B. Ability to personalize advertisements
What do engagement optimizing algorithms do on social media platforms? A. Block inappropriate content B. Ensure messages reach consumers based on demographics and interests C. Monitor user health D. Provide medical advice B. Ensure messages reach consumers based on demographics and interests
What percentage of food promotions seen by children were peer endorsed according to the article? A. 30% B. 45% C. 60% D. 75% C. 60%
According to the WHO International Code of Marketing of Breast-milk Substitutes, there should be no: A. Production of substitutes B. Advertising to the general public C. Medical research D. Hospital distribution B. Advertising to the general public
What term is used to describe health professionals who become influencers? A. Healthfluencers B. Doctorfluencer C. Medinfluencer D. Healthpros B. Doctorfluencer
What did the COVID-19 pandemic expose regarding social media? A. Need for entertainment B. Need for reliable expert scientific information C. Need for advertising D. Need for social connection B. Need for reliable expert scientific information
What is recommended to enhance public health literacy according to the article? A. Reduce social media use B. Improve health and social media literacy C. Ban all advertisements D. Limit internet access B. Improve health and social media literacy
What benefit do social media platforms offer beyond traditional advertising mediums? A. Lower costs only B. Direct engagement with consumers C. Government oversight D. Medical certification B. Direct engagement with consumers
What type of posts do social media influencers use to build connections with brands? A. Scientific papers B. Sponsored or gifted posts C. Government announcements D. Medical reports B. Sponsored or gifted posts
According to the article, social media can be used by public health to: A. Replace doctors B. Target messaging to specific audiences C. Eliminate disease D. Control behavior B. Target messaging to specific audiences
What is a suggested use of social media for research? A. Replacing traditional methods B. Participant recruitment C. Data fabrication D. Medical diagnosis B. Participant recruitment
Facebook collects and uses data from which groups for commercial advertising? A. Only adults B. Young people and adults C. Only seniors D. Only professionals B. Young people and adults
Created by: parkjub000wcs
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