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Wine History AUS

Australia in the Wine World Lecture 2

QuestionAnswer
Is the grape vine native to Australia? no
When did grapevines first come to Australia? Came with the first fleet in 1788
Where were the first commercial/successful vineyards in Australia? West of Sydney in Penrith
When was the first major viticultural collection brought to Australia and who by? In the 1820s James Busby
What was the preferred wine to drink before the 1960s? Fortified wine
Where is the home of Australian Fortified wine? Rutherglen
When were vineyards first planted in Tasmania? 1823
When were vineyards established in WA? 1829
When was Phylloxera discovered in Vic Vineyards? 1877
When did Australian wine production exceed 22.5 million litres? 1900
When did Australia's annual wine production exceed 150 million litres? 1950
When was the goon bag created? 1960's
When was the beginning of the 'white wine boom'? 1974
What contributed to the Wine boom in the 1960s? Red table wine becoming more popular (less fortified wine) New technology Wine clubs Varietal labelling Goon bag
What contributed to the 1970s Wine boom? White table wine New winemaking technology More common varietal labelling Travel Marketing
What did the goon bag do for wine production? Made it easier to produce cheaper wine Made transporting wine more accessible
What was 1970s winemaking technology and how did it contribute? Use of stainless steel and refrigeration made wine storage easier as they could keep wine cooler, making it taste better
How did mass marketing contribute to the 1970s wine boom? It promoted casual drinking
What happened during the 1980s wine boom? wine for everyone, tourism and investment from international companies vineyard technology 'new' varieties (especially Chardonnay) lifestyle beverage mechanical harvesting
Benefits of mechanical harvesting Quicker harvest Fresher grapes Less about intensive Enabled night time harvesting
What happened in the 1980/90s Export boom? Not enough people in AU to drink all the wine Lots of highly trained winemakers/viticulturists blending of varieties and regions varietal labelling value for money export focus became the future
How much wine does Australia make? (world wine market) 5% of global volume, but is the 6th biggest exporter by volume in the world
The mid 2000s marked what? The beginning of the end for the wine booms for approx a decade
Internal factors of the 2007 'perfect storm' water supply/cost and drought for 5+ years land and labour supply/cost increase overprinting and thus over supply and price drop
External factors of the 2007 'perfect storm' other "new" world competitors get better/cheaper australian dollar was high, which affected export prices
Most popular red grape varieties in Aus Shiraz, Cabernet Sauvignon, Merlot, Pinot Noir
What percentage of Australia's red wine is Shiraz? +50%
What percent of Australia's red wine production is Cab Sav? approx 27%
Most popular White grape varieties in Australia Chardonnay, Sauvignon Blanc, Pinot Grigio, Muscat Gordon, Semillon
What percentage of Aus white wine production is Chardonnay? +40%
What percentage of Aus white wine production is Sav blanc? +12%
Created by: sakelleher29
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