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Ag Comm Review 3
| Question | Answer |
|---|---|
| Communication between two people is called what type of communication? | Interpersonal |
| The number of members of your target audience who are reached one at a time by the media vehicles you have chosen is called | reach |
| The means by which a message is sent is the | channel |
| What type of file is commonly used for print? | TIFF |
| This is technical language and generally to be avoided in new writing so the message is easily understood | Jargon |
| Writing for broadcast should be _________ so that it is the way you talk. | conversational |
| The area not taken up with text or images is what graphic design term | white space |
| Passing off someone else's work as your own is called | plagiarism |
| In which person should news stories be written? | Third Person |
| Equipment for radio and/or audio podcasts includes | audio recorder, computer, and microphone |
| The strategy of working with the news media in order to get out information about an organization's events and activities is | Media relations |
| For the web, you should have color photographs that are at least _________ pixels per inch. | 72 |
| The opening in the lens through which light passes through the camera sensor is called | aperture |
| Allowing the writers opinions, prejudices, and biases to enter a story is called | editorializing |
| What does FTP stand for when referring to the HTML editors | file transfer protocol |
| How long should a news release generally be | one to two pages |
| These fonts have "feet" or "tails" | serif |
| Which is a characteristic about audience members that is hard to change, such as gender, age, income, education, and place of residence? | demographics |
| The way various elements within a video screen are arranged is called | framing |
| These type of questions provide longer answers | open-ended |
| Brief descriptions placed under photos or graphs | captions |
| Exchanging information about agriculture and /or natural resources through effective and efficient media is | agricultural communication |
| Anything that reduces the integrity or clarity of a message is | noise |
| An image file commonly used on the web | JPG |
| A step in developing a crisis communication plan | provide guidance to the public |
| what camera angle creates a photograph where everything appears minimized or diminished | high-angle shot |
| A good lead paragraph should be how many words | 25 |
| Which is NOT a criterion for news value? | observation |
| You should have color photographs that are at least _______ pixels per inch for print materials. | 300 |
| What color does not make up CMYK colors? | Maroon |
| What is the purpose of a lead? | to hook the reader |
| Why is the inverted pyramid used in news writing? | It allows readers to leave at any point in the story |
| Boldface, reasonable letter size, and bullet points all increase the ________ of visual aids. | readability |
| Bias is permissible in what type of writing? | promotional |
| JPG is short for | joint photographic experts group |
| Stories written for ________ use a more conversational tone> | radio |
| It is important to consider ______ while writing. | audience, key message and channel |
| Communication, both written and oral, has to be _________ | encoded |
| Provides an easy-to-understand illustration of the communication process, in which a source of information transmits a message through a channel to a receiver who decodes the message. | Shannon-Weaver Communication Transmission Model |
| Things you should consider about your audience | age, needs, and likes |
| In ________ research, all or a sample of the material is analyzed by a researcher or group researchers who look through each line of text or every second of video for common themes. | content analysis |
| Business letters include what type of letters | response, request, and cover |
| In which of the following sections of the inverted pyramid should you extend on the 5W's and H? | secondary information |
| The _______ is the first paragraph in news story. | lead |
| A(n) ___________ is a group of words that does not express a complete thought. | sentence fragment |
| A(n) __________ is a recorded quotation, the exact words spoken by someone in their own voice. | soundbite |
| When designing a document, _________ refers to the dominant focus or element on a page. | contrast |
| _________ graphics are images composed of mathematically defined shapes created by illustration programs. | vector |
| __________ speeches are given to reinforce people's beliefs about a topic, to change their beliefs about a topic, or move them to act. | persuasive |
| When taking a photo, a ___________ shot looks up at the object of interest creating a dramatic look, where everything appears magnified. | low-angle |
Created by:
3turnshome79
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