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Kinn's Chapter 26
Term | Definition |
---|---|
marketing | the commercial processes involved in promoting and selling and distributing a product or service |
objectives | specific, short-term statements detailing how to achieve the organization's goals. |
outreach | The process of using marketing and education strategies to reach and involve diverse audiences through the use of key messages and effectice programs. |
prosthetic | an artificial device to replace a missing part of the body |
tangible | capable of being touched or felt; having actual form and substance |
target market | a specific group of consumers that have similar wants and needs |