Consumers assume that if others buy it the product must be good.

celebrity spokesperson

uses a celeb to endorse a product.

make viewers feel certain emotions such as excitement sadness fear.

persuasive technique that has a appeal.

Attacks people or groups to discredit their ideas.

glittering generalitity

Emphasizes highly valued beliefs such as patriotism peace or freedom

Shows ordinary people using or supporting a product.

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vocab 10

Question	Answer
Bandwagon	Consumers assume that if others buy it the product must be good.
celebrity spokesperson	uses a celeb to endorse a product.
emotinal appeals	make viewers feel certain emotions such as excitement sadness fear.
testimonal	persuasive technique that has a appeal.
Name calling	Attacks people or groups to discredit their ideas.
glittering generalitity	Emphasizes highly valued beliefs such as patriotism peace or freedom
Plain folk	Shows ordinary people using or supporting a product.