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vocab 10
Question | Answer |
---|---|
Bandwagon | Consumers assume that if others buy it the product must be good. |
celebrity spokesperson | uses a celeb to endorse a product. |
emotinal appeals | make viewers feel certain emotions such as excitement sadness fear. |
testimonal | persuasive technique that has a appeal. |
Name calling | Attacks people or groups to discredit their ideas. |
glittering generalitity | Emphasizes highly valued beliefs such as patriotism peace or freedom |
Plain folk | Shows ordinary people using or supporting a product. |