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Ag Marketing

Unit 5: Marketing in Agribusiness

QuestionAnswer
a non-tangible input used in production agriculture, such as veterinary care, crop consultants, and machinery repair Agricultural Service
a tangible input used in production agriculture, such as fertilizer, feed, and machinery Agricultural Supply
the route through which a product moves between the first producer and final consumer Channel of Distribution
an agribusiness or other firm that exists to serve customers and maintains a customer focus throughout all employees and activities Market-Orientation
four interrelated parts of a marketing program: product, price, promotion, and channel of distribution Marketing Mix
activities undertaken to gain sales of goods and services, including advertising, personal selling, and sales promotions Promotion
Created by: rhorn
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