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Ch 8-9 Mass Media

Spalding Academy 11th Grade 2011

QuestionAnswer
Private organizations whose members share certain views and work to shape public policy Interest group
Activities by which group pressures are brought to bear on legislators, the legislative process, and all aspects of the public-policy-making process Lobbying
The instructions or commands a constituency gives to its elected officials Mandate
Those means of communication that reach large audiences, especially TV, radio, printed publications, and Internet Mass media
A technique of persuasion aimed at influencing individual or group behaviors to create a particular belief, regardless of its validity Propaganda
The public issues on which the people’s attention is focused Public agenda
The complex collection of the opinions of many different people; the sum of all their views Public opinion
An interest group that seeks to institute certain public policies of benefit to all or most people in this country, whether or not they belong to or support that organization Public-interest group
What is public opinion? Attitudes held by a significant number of people on matters of gov't and politics
Who/what influences public opinion? Family, education, opinion leaders
What is the best way to find out public opinion? Look at polling data (Gallup, Roper, etc)
Why are straw polls unreliable? Relies on the false assumption that a large number of responses will reflect the public’s view
What are the 5 steps in creating a scientific poll? Define the universe to be surveyed, construct a sample, prepare valid questions, select/control how poll will be taken, analyze/report findings to public
Mass media exist to influence gov’t T/F False
T/F: Lobbyists influence government by meeting with Congresspersons to draft bills, make campaign contributions, or write speeches. True
T/F: Washington Post, New York Times, and USA Today are all important U.S. magazines that can have an influence on politics. False
T/F: Mass media has limited influence because there is limited content, very few people watch the news, and the news is abridged. True
T/F: Mass media includes means of communication that can reach large, widely dispersed populations simultaneously. True
T/F: Newspapers influence public opinion because over 98% of households have at least one. False
T/F: Lobbyists do not use bribery, threats or other “shady” dealings to get their legislation across. False
T/F: Interest groups are one of the least effective ways that Americans get government to respond to their wants and needs. False
T/F: Interest groups influence public opinion because they support a wide range of issues that reach a broad audience. False
T/F: Interest groups often use propaganda to influence the public’s opinion. True
T/F: Mass media influences public opinion because it decides what is an important issue True
How are interest groups different from political parties? Interest groups: let public know who their favorite candidate it, control/influence gov’t policy, concerned w/ member issues, accountable to public
How are political parties different from interest groups? Political parties: nominate candidates for public office, want to win election/control gov’t, concerned w/ wide range of issues, not accountable to public
Pick an interest group. Explain how you would release propaganda for the interest group if you were a lobbyist. Explain the work that you would do in Congress and what your slogan would be for your interest group NRA, TV ads, write speeches, conduct studies, “guns don’t kill people, people kill people”
How are interest groups and political parties similar? People who unite for political purposes
Created by: rejoyce431
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