click below
click below
Normal Size Small Size show me how
Business Comm.
Exam 1
Term | Definition |
---|---|
What are the components of a proposal? | Background Proposal Benefits Rationale/description of methods Costs |
Persuasive Writing Purposes | - Get the reader to act - Give enough information, so the reader knows what to do - Head off any objections that might prevent action - Build up the image of the writer and the company |
Techniques for Proposal Writing | Build Creditability Build Emotional Appeal Use the right tone. Get the reader to take action promptly. |
What is a Memo? | Primary means of formal internal communication in the company - Covey Information - Make Request - Make Recommendations - Set reminders - Provide permanent written record of decisions and actions |
How to organize a Memo? | Create Context State your purpose Organize Information from Most Important to Least Develope One Idea Per Paragraph Close by Summarizing/Asking for Action |
How to organize a report? | Introduction Background Section Body Conclusion Closure |
What are the Speaker credibility's? | Demeanor Tone Manner Image |