Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
COMM PLAN 2.1
| Question | Answer |
|---|---|
| A written statement that outlines communication goals, provides some situational analysis and proposes approaches and activities to achieve identified goals | Communication Plan |
| A policy-driven approach to providing stakeholders with information | Communication plan |
| Formally defines who should be given specific information, when that information should be delivered, what communication channels will be used to deliver the information | Communication Plan |
| The creation and adoption of this plan represents a significant step for any organization | Strategic Communication Plan |
| Health and success of a communication plan | Public education, Grassroots, Organizing, Research, Public Advocacy, Direct Service, Fundraising |
| What are the essentials of COMM plan? GENERAL SECTIONS | Context, Environmental Scan, Stakeholders, Objectives, strategy, audiences, announcement, messages, tactics, issues, budget, evaluation |
| What’s happened before, what’s the history? | Context |
| What are the key factors that will affect your success? What is the media saying? | Environmental Scan |
| Who are your stakeholders and what are their expected reactions? How will you manage them? | Stakeholders |
| What do you want to achieve? | Objectives |
| Where are you going and why? | Strategy |
| What are the key audiences | Audiences |
| Are you making an announcement | Announcement |
| What are you saying about the announcement | Messages |
| How will implement your strategy, before, during, and after the main announcement (assuming you have one) | Tactics |
| What problems may you have to overcome? | Issues |
| What it will cost | Budget |
| How will you know if you’ve been successful | Evaluation |
| The essentials of COMM PLAN | Audience, Message, Channel |
| Who you are speaking to | Audience |
| Analyze the key groups or people you want to reach and what their needs are | Audience |
| Knowing and understanding the audience | Communication Skills, Attitude, Knowledge, Social System, Culture |
| Encoding skills and decoding skills should be complemented by thinking skills like the ability to reason and draw inferences | Communication Skills |
| Enduring disposition towards any characteristic of person, place, or thing based upon beliefs and emotional feelings | Attitude |
| This infers to bits of information which have been organized to form a meaningful whole | Knowledge |
| Refers the group you belong includes place, position, rank that affect communication behavior | Social System |
| Everything is socially learned and shared by the member of the society | Culture |
| Thought as short, simple, statements repeated in all communications | Message |
| Examples of Message in all communication | Web pages, brochures, speeches, news releases |
| Consist of ideas within the message | Content |
| Refers to signs used to form the message, this can be verbal and non-verbal | Code |
| Effective messages are? | Clear and simple, brief, believable, compelling, delivered by the right messenger |
| Communicating in plain language | Clear and Simple |
| Commonly used as benchmark for testing clarity of language in messages | Grade 7 reading level |
| The general rule is less is more | Brief |
| A message is generally not a paragraph; it may not even be a whole sentence. The shorter a message is, the easier it is for both the speaker and audience to remember | Brief |
| Messages are not effective if they are not believable | believable |
| usually make use of symbols that speak to the core values of the target audience | Compelling |
| This is an aspect of messages we often struggle with | Compelling |
| We are used to avoiding emotional language or concepts and of qualifying everything we say with words like | May and Sometimes |
| A good message is emphatic | Compelling |
| A good message also evokes an emotional response | Compelling |
| Core values | fairness, collective responsibility, accountability, safeguarding our children’s future |
| messengers are as important as messages | Delivered by the right messenger |
| Key challenge for many non-profit organization | Delivered by the right messenger |
| Person with greatest prestige or seniority is routinely assigned the role of? | Spokesperson |
| What does your intended audience read, listen, watch, or engage in? Reach them by placing you message where they see it | Channel |
| This can be viewed as five senses—ways by which the message reaches the receiver’s central nervous system | Channel |
| They can also be considered as the disseminating vehicles like newspapers and radios | Channel |
| COMMUNICATION CHANNELS | Traditional, Digital/New Media, Interactive |
| Traditional Channel examples | Print, Radio, TV, Film/Movie, Documentaries, Spoken Word |
| Digital New Media channel | Website, Automated text, Social Media, Email Alerts |
| Interactive Channel examples | Theater, Play, Exhibit, Public Art, Public Demonstration, Community Events, Conferences |
| What are the dimensions of channel? | Credibility, Feedback, Involvement participation, Permanence and Multiplicative power, complementary |
| Assess what’s successful and what could improve | Evaluate |
| It is your guide in communicating your message to your audience | Communication Plan |
Created by:
LuckyEmjay
Popular Standardized Tests sets