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Chapter 12

The Media

TermDefinition
Sound Bite A radio or video clip of someone speaking.
Blog A series, or log, of discussion items on a page of the World Wide Web.
Trial Balloon Information leaked to the media to test public reaction to a possible policy.
Loaded Language Words that imply a value judgement, used to persuade a reader without having made a serious argument.
Coverage News media giving stories on topics.
Sources Where information comes from.
Selective Exposure Consuming only those news stories with which one already agrees.
Agenda-Setting (gatekeeping) The ability of the news media, by printing stories about some topics and not others, to shape the public agenda.
Priming The ability of the news media to influence the factors individuals use to evaluate political elites.
Framing The way in which the news media, by focusing on some aspects of an issue, shapes how people view that issue.
Watchdog The press' role as an overseer of government officials to ensure they act in the public interest.
Game Frame The tendency of media to focus on political polls and strategy rather than on the issues.
Horse-Race Journalism (scorekeeping) News coverage that focuses on who is ahead rather than on the issues.
Adversarial Press The tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them.
Equal Time Rule An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates.
Yellow Journalism A style of newspaper reporting that emphasized sensationalism over facts.
Created by: BucketOfBananas
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