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Chapter 12
The Media
| Term | Definition |
|---|---|
| Sound Bite | A radio or video clip of someone speaking. |
| Blog | A series, or log, of discussion items on a page of the World Wide Web. |
| Trial Balloon | Information leaked to the media to test public reaction to a possible policy. |
| Loaded Language | Words that imply a value judgement, used to persuade a reader without having made a serious argument. |
| Coverage | News media giving stories on topics. |
| Sources | Where information comes from. |
| Selective Exposure | Consuming only those news stories with which one already agrees. |
| Agenda-Setting (gatekeeping) | The ability of the news media, by printing stories about some topics and not others, to shape the public agenda. |
| Priming | The ability of the news media to influence the factors individuals use to evaluate political elites. |
| Framing | The way in which the news media, by focusing on some aspects of an issue, shapes how people view that issue. |
| Watchdog | The press' role as an overseer of government officials to ensure they act in the public interest. |
| Game Frame | The tendency of media to focus on political polls and strategy rather than on the issues. |
| Horse-Race Journalism (scorekeeping) | News coverage that focuses on who is ahead rather than on the issues. |
| Adversarial Press | The tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them. |
| Equal Time Rule | An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates. |
| Yellow Journalism | A style of newspaper reporting that emphasized sensationalism over facts. |