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Chapter 7

Public Opinion

QuestionAnswer
Public Opinion How people think or feel about particular things.
Scientific Poll Defined population, random sample, unbiased questions, analyze and report data.
Random Sample Method of selecting from a population in which each person has an equal probability of being selected.
Sampling Error The difference between the results of random samples taken at the same time.
Opinion Poll Gathers information on individual's attitudes and views on various issues.
Tracking Poll A type of opinion poll that is conducted regularly to measure public opinion on various issues over time.
Exit Polls Polls based on interviews conducted on election day with randomly selected voters.
Question Wording The way in which survey questions are phrased, which influences how respondents answer them.
Political Socialization Process by which background traits influence one's political views.
Impressionable Years Hypothesis Argument that political experiences during the late teens and early 20's powerfully shape attitudes for the rest of the life cycle.
Demographics statistical characteristics of human populations.
Gender Gap Difference in political views between men and women.
Partisanship An individual's identification with a party; whether they consider themselves a Democrat, Republican, or Independent.
Party Sorting The alignment of partisanship and issue positions so that Democrats tend to take more liberal positions and Republicans tend to take more conservative ones.
Political Ideology A more or less consistent set of beliefs about what policies government ought to pursue.
Political Elites Persons with a disproportionate share of political power.
Heuristics An informational shortcut used by voters to make a decision.
Mass Survey A way to measure public opinion by interviewing a large sample of the population.
Focus Group A way to collect data in which a group of participants gathers to share knowledge, voices, opinions, beliefs, and attitudes about a specific topic or concept.
Created by: BucketOfBananas
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