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Key concepts

Genre

TermDefinition
Audience The receivers or intended receivers of a text (written, spoken, multimodal). The concept of an ideal audience/reader/narratee is often found in critical discourse. Texts might also have multiple audiences.
Discourse Used in many different ways in language study. Can be used to refer to a mode of language, a register, a way of thinking about and presenting something.
Genre Way of categorising and classifying different types of texts according to their features or expected shared conventions or functions. Genres are fluid and dynamic and new genres continually evolve as a result of new technologies and cultural practices.
Mode Way in which language is communicated between text producer and text receiver. Includes planning and spontaneity, distance between text producer and receiver, how transitory or long-lasting a text is. Continuum and continually changing.
Purpose The intention or objective behind a text in terms of what it is designed to do and how it is used. Texts can have many different and overlapping purposes.
Representation How experiences, views and ideas are ‘re-presented’ to readers, listeners and viewers through language and other meaning-making resources in order to influence their way of seeing the world.
Created by: MB-J
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