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Key concepts
Genre
| Term | Definition |
|---|---|
| Audience | The receivers or intended receivers of a text (written, spoken, multimodal). The concept of an ideal audience/reader/narratee is often found in critical discourse. Texts might also have multiple audiences. |
| Discourse | Used in many different ways in language study. Can be used to refer to a mode of language, a register, a way of thinking about and presenting something. |
| Genre | Way of categorising and classifying different types of texts according to their features or expected shared conventions or functions. Genres are fluid and dynamic and new genres continually evolve as a result of new technologies and cultural practices. |
| Mode | Way in which language is communicated between text producer and text receiver. Includes planning and spontaneity, distance between text producer and receiver, how transitory or long-lasting a text is. Continuum and continually changing. |
| Purpose | The intention or objective behind a text in terms of what it is designed to do and how it is used. Texts can have many different and overlapping purposes. |
| Representation | How experiences, views and ideas are ‘re-presented’ to readers, listeners and viewers through language and other meaning-making resources in order to influence their way of seeing the world. |