Busy. Please wait.
Log in with Clever

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever

Username is available taken
show password

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't Know
Remaining cards (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how


Chapter 4- Let The Market Know You Better

Positioning, Product, Packaging, Place, People, Promotion, Price The 7 Ps of Marketing
Positioning You should develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers.
Product is a tangible good or the intangible service that the enterprise offers to its customers in order to satisfy their needs and to produce their expected results.
Breakthrough Products, Differentiated Products, Copycat Products, Niche Products Four Types of Product
Breakthrough Products Products that are technologically advanced and creatively superior to existing products in the market
Differentiated feature is an aspect of the product that makes your product stand out from the competition and should be sustainable and not easily duplicated by others.
Differentiated Products Products that try to claim a new space in the mind of the customer different from the spaces occupied by existing products
Copycat Products A product that has been designed, branded or packaged to look exactly like that of a well-established competitor; a cheap imitation.
Niche Products Products that do not intend to compete directly with the giants. They are products with lower reach, lower visibility. Lower prices and lower top of mind
Packaging the process when the products are wrapped in a cover that displays the brand name
Place is the best access to customers. There will always be that specific location for your business where it will be in the demand and progressive.
Initial locations screening Image and location conditions, exact fit to target market, clustering of competitors establishments, future area development, fiscal and regulatory requirements
Comparative Location Analysis these locations must have that “extra something” that makes competitors fight for a store space within the same area.
People The ultimate marketing strategy All companies are reliant on them. This is essential because they are as much a part of your business offering as the products/services you are offering.
Promotion Advertising, PR, Sales Promotion, Personal Selling and Social Media are tools used to put across the organisation’s message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions.
Price The Product should always be seen as representing good value for money. One of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them.
Profit maximization, Revenue maximization, Market share maximization, Attainment of the desired prestige or quality leadership, Penetration, survival, or liquidation, Scarcity pricing or market skimming Set prices are based on:
Created by: yuniskie
Popular Standardized Tests sets




Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
restart all cards