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Ch. 7 Mass Media

QuestionAnswer
mass media Forms of communication, such as newspapers and radio, that reach millions of people.
high-tech politics A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology.
media event Events that are purposely staged for the media and that are significant just because the media are there.
press conference meetings of public officials with reporters
investigative journalism the use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders
print media Newspapers and magazines, as compared with electronic media.
broadcast media Thefirstmajortvnetwroks,ABC,NBCandCBS
Narrowcasting targeting media programming at specific populations within society
Beats Specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location.
trial balloons an intentional news leak for the purpose of assessing the political reaction
policy agenda The issues that attract the serious attention of public officials and other people actively involved in politics at the time.
policy entrepreneurs activists in or out of government who pull together a political majority on behalf of unorganized interests
Sound bites are short clips of a political speech lasting 15 seconds or less
horse race journalism news coverage that focuses on who is ahead rather than on the issues
selective exposure The process by which individuals screen out messages that do not conform to their own biases.
talking head A shot of a person's face talking directly to the camera. Because this is visually unappealing, the major commercial networks rarely show a politician talking one-on-one for very long.
Created by: Mrs. Kaminski
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