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POBF lesson 1.01


Abbreviation a shortened version of a longer word or phrase
Active engaging or ready to engage
Aggressive Communication Style a method of expressing needs and desires that does not take in to account the welfare of others
Analyzers a person, machine, or device that analyzes.
Analyzers' Non-verbal Behaviors different types of body movements, could help the person understand what you are trying to say without saying it.
Assertive Communication Style the ability to express positive and negative ideas and feelings in an open, honest and direct way.
Brainstorming group discussion to produce ideas or solve problems.
Collaborators a person who works jointly on an activity or project; an associate.
Collaborators' Non-verbal Behaviors Direct, prefer to be in control, sense of urgency, louder volume and express limited to no emotion.
Constructive Criticism the process of offering valid and well-reasoned opinions about the work of others. Can be both positive and negative
Controllers a person or thing that directs or regulates something.
Controllers' Non-verbal Behaviors the transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, etc... between two individuals.
Criticism the expression of disapproval of someone or something based on perceived faults or mistakes.
Customer a person or organization that buys goods or services from a store or business.
Customer Relations (Customer Service) The development of an ongoing connection between a company and its customers. The relationship involves marketing communications, sales support, technical assistance and customer service
Defensive used or intended to defend or protect.
Detached separate or disconnected.
Enunciate say or pronounce clearly.
Etiquette the customary code of polite behavior in society or among members of a particular profession or group
Formative Evaluation A formative evaluation (sometimes referred to as internal) is a method for judging the worth of a program while the program activities are forming (in progress).
Impact Evaluation An impact evaluation relies on rigorous methods to determine the changes in outcomes which can be attributed to a specific intervention based on analysis.
Involved difficult to comprehend; complicated
Need (Target Audience) A target audience is the demographic of people most likely to be interested in your product or service
Non-verbal not involving or using words or speech.
Objective (of a person or their judgment) not influenced by personal feelings or opinions in considering and representing facts.
Passive accepting or allowing what happens or what others do, without active response or resistance.
Passive Aggressive Communication Style Passive-aggressive communicators are most likely to communicate with body language or a lack of open communication to another person, such as giving someone the silent treatment, spreading rumors behind people's backs or sabotaging others' efforts
Passive Communication Style a style in which individuals have developed a pattern of avoiding expressing their opinions or feelings, protecting their rights, and identifying and meeting their needs.
Process Evaluation it focuses on the implementation process and attempts to determine how successfully the project followed the strategy laid out in the logic model.
Professional relating to or connected with a profession.
Reflection the throwing back by a body or surface of light, heat, or sound without absorbing it.
Research (Target Audience) the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Socializers a person who enjoys mixing socially with others.
Socializers' Non-verbal Behaviors people who like mixing with others without talking, or talking very little. Uses more body language than verbal
Specificity (Target Audience) the quality of belonging or relating uniquely to a particular subject.
Strategy (Target Audience) a plan of action or policy designed to achieve a major or overall aim.
Sympathize feel or express sympathy.
Target Audience the specific group of people you want to reach with your marketing message.
Verbal relating to or in the form of words.
Created by: Adamsv13