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What is Rhetoric?
All about rhetoric :)
| Question | Answer |
|---|---|
| Invention | is the process of systematically discovering arguments about a given topic. |
| Arrangement | is the process of arranging the parts of a discourse in the order that will be most effective to achieve the rhetorical goal or intention. |
| Style | is an elusive quality and, therefore, difficult to define. |
| Memory | Classical rhetoricians stressed memory, what they called memoria and used several mnemonic devices to help them remember the parts of an oration. |
| Delivery | Classical rhetoricians focused mostly on oral presentation when they talked about delivery and referred to it as pronuntiatio. |
| Rhetorical Exigence | The situation that motivates us |
| Modern definition of Rhetoric | The intentional use of language to influence an audience |
| The 5 Cannons of Rhetoric | Invention, arrangement, style, memory, delivery |
| The 4 Elements of Rhetorical Context | Aim, audience, medium, subject |
| Aim | is the speaker/ writer's goal |
| Audience | is the specific person or group of people you are addressing |
| Medium | is the method of delivery |
| Subject | is the topic |
| The 3 Types of Appeals | Ethos, logos, pathos |
| Ethos | is all about your credibility, reliability, and authority as a speaker or writer. Essentially _________ is your reputation with your audience and the strategies you use to convince your audience that you should be taken seriously. |
| Logos | focuses on text itself--the data, examples, statistics, facts, reasoning, etc. which are part of your message. We often refer to to the logos portion of writing as "support material." |
| Pathos | We tend to use the word "pathetic" to describe something that is pitiful, stupid, or sorry, but the root word-- "path" --actually means "feelings or suffering." |