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What is Rhetoric?
All about rhetoric :)
Question | Answer |
---|---|
Invention | is the process of systematically discovering arguments about a given topic. |
Arrangement | is the process of arranging the parts of a discourse in the order that will be most effective to achieve the rhetorical goal or intention. |
Style | is an elusive quality and, therefore, difficult to define. |
Memory | Classical rhetoricians stressed memory, what they called memoria and used several mnemonic devices to help them remember the parts of an oration. |
Delivery | Classical rhetoricians focused mostly on oral presentation when they talked about delivery and referred to it as pronuntiatio. |
Rhetorical Exigence | The situation that motivates us |
Modern definition of Rhetoric | The intentional use of language to influence an audience |
The 5 Cannons of Rhetoric | Invention, arrangement, style, memory, delivery |
The 4 Elements of Rhetorical Context | Aim, audience, medium, subject |
Aim | is the speaker/ writer's goal |
Audience | is the specific person or group of people you are addressing |
Medium | is the method of delivery |
Subject | is the topic |
The 3 Types of Appeals | Ethos, logos, pathos |
Ethos | is all about your credibility, reliability, and authority as a speaker or writer. Essentially _________ is your reputation with your audience and the strategies you use to convince your audience that you should be taken seriously. |
Logos | focuses on text itself--the data, examples, statistics, facts, reasoning, etc. which are part of your message. We often refer to to the logos portion of writing as "support material." |
Pathos | We tend to use the word "pathetic" to describe something that is pitiful, stupid, or sorry, but the root word-- "path" --actually means "feelings or suffering." |