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What is Rhetoric?

All about rhetoric :)

Invention is the process of systematically discovering arguments about a given topic.
Arrangement is the process of arranging the parts of a discourse in the order that will be most effective to achieve the rhetorical goal or intention.
Style is an elusive quality and, therefore, difficult to define.
Memory Classical rhetoricians stressed memory, what they called memoria and used several mnemonic devices to help them remember the parts of an oration.
Delivery Classical rhetoricians focused mostly on oral presentation when they talked about delivery and referred to it as pronuntiatio.
Rhetorical Exigence The situation that motivates us
Modern definition of Rhetoric The intentional use of language to influence an audience
The 5 Cannons of Rhetoric Invention, arrangement, style, memory, delivery
The 4 Elements of Rhetorical Context Aim, audience, medium, subject
Aim is the speaker/ writer's goal
Audience is the specific person or group of people you are addressing
Medium is the method of delivery
Subject is the topic
The 3 Types of Appeals Ethos, logos, pathos
Ethos is all about your credibility, reliability, and authority as a speaker or writer. Essentially _________ is your reputation with your audience and the strategies you use to convince your audience that you should be taken seriously.
Logos focuses on text itself--the data, examples, statistics, facts, reasoning, etc. which are part of your message. We often refer to to the logos portion of writing as "support material."
Pathos We tend to use the word "pathetic" to describe something that is pitiful, stupid, or sorry, but the root word-- "path" --actually means "feelings or suffering."
Created by: corinneodriscoll