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POLS 203-Ch. 10
Ch. 10 Vocabulary
| Term | Definition |
|---|---|
| Mass Media | communication channels, such as newspapers and radio and television broadcasts, through which people can communicate to large audiences. |
| Print Media | communication channels that consist of printed materials, such as newspapers and magazines. |
| Electronic Media | communication channels that involve electronic transmissions, such as radio, television, and the internet. |
| Agenda-Setting | the ability to determine which issues are considered important by the public and by politicians. |
| Priming | an agenda-setting technique in which a media outlet promotes specific facts or ideas that may affect the public’s thinking on related topics. |
| Framing | an agenda-setting technique that establishes the context of a media report. Framing can mean fitting events into a familiar story or filtering information through preconceived ideas. |
| Sound Bite | a televised comment, lasting for only a few seconds, that captures a thought or a perspective and has an immediate impact on viewers. |
| Political Advertising | advertising undertaken by or on behalf of a political candidate to familiarize voters with the candidate and his or her views on campaign issues, advertising for or against policy issues. |
| Negative Political Advertising | political advertising undertaken for the purpose of discrediting a candidate in voters’ eyes. Attack ads are one form of negative political advertising. |
| Personal Attack Ad | a negative political advertisement that attacks a candidate’s character. |
| Issue Ad | a political advertisement that focuses on a particular issue. Issue ads can be used to support or attack a candidate’s position or credibility. |
| Managed News Coverage | news coverage that is manipulated (managed) by a campaign manager or political consultant to gain media exposure for a political candidate. |
| Spin Doctor | a political candidate’s press adviser who tries to convince reporters to give a story or event concerning the candidate a particular “spin” (interpretation, or slant). |
| Spin | a reporter’s slant on, or interpretation of, a particular event or action. |
| Citizen Journalism | the collection, analysis, and dissemination of information online by independent journalists, scholars, politicians, and the general citizenry. |
| Podcasting | the distribution of audio or video files to personal computers, or mobile devices such as smartphones. |
Created by:
Maddyjo
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