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HFT1000 Exam 3

Rosen College of Hospitality Management University of Central Florida

Define clubs... Gathering places for the purpose of social, recreational, professional, and fraternal.
Clubs are for... An affluent clientele, highly educated, sophisticated, demanding, and sometimes exclusionary.
The club's culture... Traditions, History, and Vision. TOP PRIORITY for Club Managers, preserving the culture and traditions is of the utmost importance. Culture is reflected in the mission statement, history, traditions, and governance.
Clubs characteristics... Personal, impressive, diverse facilities, entertainment , dining venues, membership committee and criteria established in bylaws and articles of incorporation.
First club and birthplace of golf... Royal and Ancient Golf Club of St. Andrew, Scotland.
# of Clubs... 14,000 clubs in the US.
# of Country Clubs... 6,000 country clubs in the US.
Revenue generated by Club Industry... $21.6 billion (2013).
Resources (4) of the Club Industry... Land, Buildings, Equipment, and Recreational Facilities.
Impact of the Club Industry... Thousands of employees and billions of dollars of economic impact.
Country Clubs are... Impressive properties with one or more golf courses, swimming pools, tennis courts, bars, restaurants, lounging areas, and banquet facilities.
Country Club memberships... Various membership types (Full Membership, Social Memberships); a measure of success.
Country Club initiation fees... As much as $250,000.
Country Club charges... Monthly charges and Quarterly F&B dues (whether you spend it or not).
Types (9) of clubs... Country, City, Professional, Social, Athletic, Dining, University, Military, Yacht.
City clubs... Business-oriented, vary in size, rent or owned facilities, impressive, a home away from home, for those who live outside the city.
Professional clubs... For those of the same profession (e.g. Lawyer's Club).
Social clubs... For those of similar socio-economic backgrounds, allows members to enjoy each other's company, but it is bad form to conduct business.
Athletic clubs... Where industry leaders meet social and physical needs, while at work and away from home; members can work out, swim, play racquetball, etc.
Dining clubs... Usually in large office buildings; memberships for lessees and employees.
University clubs... Private clubs for alumni usually located in the high-rent district.
Military clubs... Cater to both NCO's (non-commissioned officers) and enlisted officers; some military clubs are located on base.
Yacht clubs... Provide members with moorage slips; lounge, bar, and dining facilities; sailing theme.
Key players in the Club Industry... ClubCorp, WCI Communities, American Golf.
Oceans in the World (by size)... Pacific, Atlantic, Indian, Southern, Arctic.
Greatest Depths in the Oceans... Mariana Trench, Puerto Rico Trench, Java Trench, Arctic Basin, Southern Ocean
7 Wonders of the World + Honorary 8th Candidate... Great Wall of China, Petra in Jordan, Christ the Redeemer in Brazil, Machu Picchu in Peru, Chichen Itza in Mexico, Colosseum in Italy, Taj Mahal in India, and the Great Pyramid of Giza in Egypt.
Mountains in Asia... 90 out of the 100 tallest mountains in the world.
World's longest river... The Nile.
Length of the Great Wall of China... +5,000 miles long.
Tallest mountains in the world... Mt.Everest and its sister mountains, K2.
World's busiest airport... Atlanta, Georgia.
Median age of the world's population... 28.7 years old.
# of cellphones in the world... 4 billion cellphones worldwide.
Global literacy rate... 82%.
Countries of Western Europe... United Kingdom, Italy, Spain, France, Austria, Belgium, Germany, Netherlands, Switzerland, Portugal, etc.
Countries of Eastern Europe... Albania, Belarus, Bulgaria, Estonia, Lithuania, Romania, Slovakia, Turkey, Croatia, Hungary, Poland, Russia, Slovenia, Ukraine, Czech Republic, Latvia, etc.
Countries of Asia... Bangladesh, Cambodia, Indonesia, South Korea, Laos, Philippines, Taiwan, China, Japan, Malaysia, Singapore, India, Nepal, Sri Lanka, Thailand, Vietnam, Uzbekistan, Kazakhstan, etc.
Countries of the Middle East... Afghanistan, Iraq, Israel, Qatar, Syria, Yemen, Iran, Kuwait, Pakistan, Lebanon, Jordan, Saudi Arabia, etc.
Read paper on Theme Park Management By Emily Troutner.
Read paper on Hotel Meeting Planner By Ricky Ramos.
ClubCorp... Founded in 1957, Dallas-based, world leader (private gold, club, and resort experience) 170 golf, private clubs, and resorts, $1.5 billion in assets, Citrus Club, guest speaker from class George Tucci.
WCI Communities Industry leader in building lifestyles for 60+ years, 50+ master-planned communities, 60+ luxury high-rises, 4,000+ employees.
American Golf... Managers 170+ premier private, resort, and daily-fee golf courses, responsible for 35,000+ events each year, 10,000+ employees.
Club vs. Hotel Management (3 differences)... Clubs = No overnight accommodations, members/owners, initiation, monthly, and quarterly F&B fees. Hotels = Overnight accommodations, guests, individual charges based on usage.
Club and Hotel Management (similarities)... Budgeting + Forecasting. Human Resources. Variety of F&B.
Club Management... Similar to Hotel Management.
Club members... Feel they have ownership, extremely high emotional attachment and expectations, highest loyalty in the business.
Professional organization for Club Management... CMAA (Club Managers Association of America); CMAA Code of Ethics. Professional Association of Club Managers: advance the profession, meet educational needs, networking, seminars, conferences, forums on current practices, procedures, and legislation.
Club General Manager's role... Implements and operates on behalf of the membership. COO (Chief Operating Officer) of the club, liaison to Club Directors and Committees. Manage: Financial performance, planning, forecasting, budgeting, human resources, F&B, facilities, and maintenance.
Standing committees... Member committees are assigned the role of monitoring specific areas of a club (membership, house, finance/budget, entertainment, golf, greens, tennis, pool, long-range planning).
Ad hoc committees... Temporary committees, appointed by the President.
Members, elected officials, and committees... Establish policies and present to Club Manager to ensure compliance.
Core competencies of Club General Manager... F&B knowledge, accounting, financial management, human resources, building, facilities management, external and government influences, management, marketing, sports, recreation, preservation of culture, traditions, mission and history.
A club's structure is mandated by... The articles of incorporation and bylaws determine structure, membership criteria, procedures, job responsibility definitions, and election procedures for officer positions, Board of Directors, and Standing Committees.
Board of Directors and Officers... Elected by members to represent them.
Board of Directors responsibilities... Fiscal responsibilities, policies, and strategies.
Executive Committee (Officers) responsibilities... Activities, grounds, and funding.
Club F&B Management... Very important to members, top quality personalized service, warmth, professionalism, celebrity chefs, healthy, fancy, high quality, small plates, fine ingredients, ethnic cuisine, efficient, change according to day of the week.
Attire for dining at clubs... Semi-formal to formal.
F&B outlets at clubs... Restaurants, lounges, bars, 19th hole, poolside, golf course.
Special events at clubs... Weddings, parties, etc. (bring in additional revenue).
Golf Course Superintendent... Runs tournaments, manages caddies, advises players. Key to success of the quality/condition of the gold course: greens, bunkers/traps, teeing surfaces, fairways, roughs, driving range.
Golf Professional... Plays as a 4th or provides individual instruction.
Golf Shop... Important to golfers, provides everything they may need.
Club trends... Part of estate developments which include the golf course, introduction of spa service, golf pro part of staff (not contracted), golf shop run by club (not pro), F&B trends
Know 10 Commandments for Travelers... On Extras Powerpoint.
#1 destination in the world for theme parks... Orlando, FL. 62+ million visitors last year.
Theme Parks attract... Families to a destination, appeals to everyone.
# of people who visit theme parks each year... 300 million people.
Co-opetition... Theme parks cooperate to draw visitors in, but once visitors arrive, they compete to get those visitors.
Theme Park trends... Continuous growth, new international parks (for tourism development), themes, artificial environments, rider controlled experiences, simulation virtual reality rides, increase in water-related activities, immersion in a fantasy environment.
# of amusement park & attractions... 400 in the US. Updated # = 600.
# of theme park employees... 600,000 year-round and seasonal employees in the US.
# of visitors to theme parks... 341 (300) million in the US.
# of rides... 1.7 billion in the US.
World's most visited theme park... Magic Kingdom.
Most visited amusement park outside US... Tokyo Disneyland.
Top 10 theme parks... 6 in US. 3 in Asia. 1 in Europe.
Target of theme parks... Everyone.
% of Americans who visited an amusement park last year... 28%.
% of Americans who plan to visit an amusement park within the next year... 50%.
Visitors who come to Orlando... Guests from every continent, every country.
Theme Park Industry Leaders... Disney, Universal Studios, Sea World, Busch Gardens, Six Flags.
Define theme parks... Closed geographical boundaries with admission price at gate in exchange for an experience that takes you away from the everyday and recreated a sense of wonder.
Theming... Design, ambiance, architecture, landscaping, costumed personnel, rides, shows, food, services, merchandising.
Customers... Will pay high prices for experiences.
IAAPA... International Association of Amusement Parks & Attractions. International trade association for amusement parks facilities worldwide. Networking, trade shows, and safety standards.
Theme Parks vs. Amusement Parks... Amusement: pay per ride, focus=rides, profits=rides, merchandise, F&B, and sales are secondary. Theme: pay one fee at the gate, focus=theme, profits=merchandise, F&B, and sales.
Challenges for Theme Parks... Competition increase, new shows/rides are expensive investments, over-committed/under-capitalized, terrorism, bad weather, war, social media, recession, shifting consumer focus, ADA compliance.
Knott's Berry Farm... Started in the 1920s. Still in business. First theme park.
Disneyland... 1955.
Magic Kingdom... 1971. "The Happiest Place on Earth." 7 lands of imagination. 40 major shows and rides/attractions.
EPCOT... 1982. Stands for Experimental Prototype Community of Tomorrow. Future World. World Showcase.
Disney MGM... 1989. Known as Disney's Hollywood Studios today.
Animal Kingdom... 1998. Focuses on nature and animals. Pre-historic, Asian, and African themes.
# of Disney employees... 70,000 (Florida). 100,000 (globally).
Employment in Theme Parks... Designers, artists, inspectors, repair workers, scientists, attraction managers, guest experience managers, park operations managers, attractions hosts, attraction maintenance, park operations director, coordinators, F&B, entertainment, custodial, parking
Impact of Theme Parks... Guests demand = motivation to travel. Community benefits = benefits economy, vitalize a destination, employment, revenue, local pride, capture/showcase historical/popular culture, environment, destination image.
Top 50 theme parks... 23 out of Top 50 are in the US.
Economic Impact of Theme Parks... $12 billion.
Disney's Four Keys... 1. Safety 2. Courtesy 3. Show 4. Efficiency
Theme Park Management... Planning (pre-opening: what type of park, where/when to open, what kind of attraction, and how many), organizing, decision-making, budgeting, forecasting, leading, communicating, motivating, controlling, operations, service, staffing.
Disney... North America's most frequented tourist spot. 4 theme parks. 2 water parks. 25 hotels/resorts. Restaurants. Shopping. Entertainment. Golf courses.
Disney Strengths... Theme development, fast passes, show quality, service, magic bands, memories, corporate citizenship, charity, intensely-trained "cast members," cross promotion, and constantly new products, characters, rides, and merchandise.
Disney Basics... Project a positive image and energy. Courtesy and respect to all guests, including children. Stay in character and play the part. Go above and beyond.
Disney Leadership... Demonstrate commitment to Cast Members, know and manage my operation and teach it to my Cast Members, and lead and monitor Cast performance and operational improvements.
History of Universal Studios... Originally in Hollywood, CA - world's largest studio and theme park.
Locations of Universal Studios parks... Hollywood, Orlando, Japan, China, and Spain.
# of visitors to Universal Studios... 15 million visitors.
Citywalk... Night time entertainment, restaurants, clubs, shopping, alcohol, clubs, quality dining.
Universal Studios characteristics... Experience. New technology. State-of-the-art equipment. Thrill rides. Movie adaptations. Guest participation. All-day express pass.
Wizarding World of Harry Potter... Artificial environment - rides, shops, restaurants, merchandise, costumes, scripting. Opened in 2010 - lead to huge increase in park attendance and revenue. Best profit in 20 years!
Sea World... Owned by Blackstone Group. Locations in California, Florida, and Texas. Purpose = to experience and educate the public on the wonders of both marine and land animals. Conservation, research, preservation, breeding, rescue, and rehabilitation.
Sea World parks... Sea World, Discovery Cove, and Aquatica Water Park.
Sustainable theme parks... Springs Preserve in Las Vegas. Challenge & opportunity (high electricity usage, recycling is a necessity). Green hotels, restaurants, and events. Local foods and beverages. Bio fuel, solar power, and eco-friendly products/suppliers.
Event tourism... Tourists attending celebrations all over the world. Huge interdependency impact. Supports locals. High degree of uniqueness.
Fairs... Larger scale, extended period of time.
Festivals... Public celebration with a theme.
Major fairs and festivals... Oktoberfest, Carnival, Reggae on the River, Mardi Gras, and the Grand Ole Opry.
Largest festival in the world... Oktoberfest.
MICE market... Continued growth, highly profitable.
MICE traveler spending... 2x as much as any other type of traveler.
Define an association... An organized body of people who have an interest, activity, or purpose in common.
Purpose of gatherings... For business, education, social, sporting, political, or religious purposes.
Participants in the MCE industry... Businesses, associations, and SMERF.
Define a meeting... 2 or more people coming together for a specific purpose. Various types and purposes. Gatherings for the purpose of sharing information.
Define incentive travel... Programs to increase sales with travel rewards for those who meet the goals. Continued rapid growth. 3-6 day ultra upscale, luxurious trips (with highly desirable climate, recreation options, sightseeing opportunities, and F&B).
Define a convention... 1,000+ people coming together who share a purpose/interest. An expo (exposition) is always included. More often held in hotels rather than convention centers.
Define expositions... Trade shows bring together sellers and buyers within a specific industry.
Businesses/Corporations... Biggest contributor to meetings. Generates billions of dollars in spending. 1,000s of meetings/conventions.
Associations... Generates billions of dollars in spending. 1,000s of meetings/conventions. Millions of attendees. 6,000 associations operate on a national level.
SMERF... Social, Military, Education, Religious, Fraternal. Price-conscious. Pay out of pocket. Flexible timing - travel during off/shoulder season.
Venues for MCE... Convention centers, city centers, conference centers, hotels & resorts, cruise ships, and colleges & universities.
Corporate meetings... Only few weeks lead time. 800,000 held annually. Avg. expenditure = $36,000. $45 billion market. Small, but occur 4x more frequently. Primary concern: be productive and accomplish meeting's objectives. Most important attributes: where, hotel.
Ratio of meetings to conventions... 90 meetings:1 convention.
# of attendees at meetings... 65 to 95 on average.
# of attendees at conventions... 1,000 attendees on average.
Length of conventions... 3.5 days on average.
Group business... More sophisticated, more technical information, book 1+year in advance.
Types of meetings... Annual, corporate, and SMERF.
Types of associations...
Convention format...
Meeting planners...
Pre-meeting activities...
Key Players in MICE industry...
CVB Responsibilities...
How & Where CVBs compete...
Convention Center Utilization by Market Sector...
Service Contractors...
Average Spending per Delegate Type...
Styles of setup for MICE industry... Theater style, Classroom style, and Boardroom style.
H&T Industry Associations... AHLA (American Hotel & Lodging Association), NRA (National Restaurant Association), ACF (American Culinary Federation), IACVB/DMAI (Destination Marketing Association International), HSMAI(Hotel Sales and Marketing Association International), CMAA, PCMA.
Association meetings...
Trends... Globalization/international participation, cloning of shows, ever-increasing competition, more sophisticated technology, # of shows growing annually, large conference #s decreasing, regional meetings #s increasing.
Most Popular Incentive Travel Destinations... 1. Europe 2. Caribbean 3. Hawaii 4. Florida 5. California
Define a special event... A special event recognizes a unique moment in time with ceremony and ritual satisfy specific needs. 1. Always planned 2. Arouses expectations 3. Usually motivated by a reason for celebration
Event classification... Corporate, association, charity balls/fundraisers, social, concerts, sports, and mega events.
Special Events Industry... Continued growth, dynamic, diverse, every-changing/growing, many opportunities.
Examples of Mega Events... Olympics, Super Bowl, World Cup.
Examples of Association Events... Conventions, meetings, trade shows.
Examples of Corporate Events... Seminars, workshops, charity balls, fundraisers.
Examples of Social Events... Fairs & festivals, concerts, weddings, engagement parties, birthdays.
Event planner... Person in charge of coordinating all elements of the event from start to finish.
Careers in event planning...
Event planning... Begins on paper. Bring the right team together. Create back up plans. Must determine vision/theme, location/venue, catering, technology, staffing, budgeting, date, F&B, marketing, and sales.
Necessary proficiencies of an event planner...
Sponsorship for Events...
Event Budgeting...
Event Proposal... Prepared by event planner in clear, detailed writing. Create a pro-forma invoice with hard costs so no miscommunication or confusion with the client.
Players in Event Management... Sales managers, booking managers
Stages of Event Planning... 1. Research 2. Design 3. Event Planning 4. The Event 5. Evaluation
Challenges for Event Planners... Time, money, technology, and human resources.
#1 challenge for Event Planners... Human resources management = PEOPLE.
Where Event Planners can work... Hotels, resorts, corporations, associations, caterers, government, clubs, convention centers, bridal businesses, event production companies, non-profit organizations, advertising agencies, and self-employment.
Event sites... Hotels, resorts, convention centers, tents, structures, banquet halls, corporate facilities, private residences, outdoors, museums, zoos, gardens, arenas, stadiums, theaters, restaurants, and clubs.
Increasing # of corporate special events... 80% of events market.
Association events.. $60 billion annually, 32 million attendees, +315,000 events.
Charity balls/fundraising events... Themed, extravagant, high expectations, sophisticated crowd, VIPs abound, meeting budget is CRITICAL (excess funds support the charity).
Social events... Becoming bigger, grander, and more expensive. Includes weddings, engagement parties, anniversary parties, birthday parties, bar/bat mitzvahs, graduation parties, military occasions, and social gatherings.
Weddings... Average cost = $37,000. More couples are using wedding planners. Planning of the entire weddings or day-of services. Expertise is essential on: people skills, patience, F&B, referrals, creativity, and budgeting. Relationships with suppliers is VITAL!
Challenges with Festivals... Security and congestion.
Different kind of Fairs... Local, county, or state.
Benefits of Festivals... Tourism revenue and destination marketing.
Concert Planner... Catering to artists. Full-time job. Knowledge on: marketing, ticket sales, fund-raising, F&B, high technical skills (sound, lights, show), and security.
Sporting Events... Historically, more popular than any other form of entertainment. Room for growth/expansion. Primary focus: athletes and competition and to complement the competition. Elements: opening/closing ceremonies and half-time shows.
Mega Events... Huge moneymakers. Broad base appeal. International competitors/spectators. Highly visible. TV viewership.
Required Skills/Abilities for Event Management... Leadership, communication, project management, negotiating skills.
#1 skill for success in Event Management... Leadership.
Special Event Organizations... ISES, IFEA, MPI, and local CVBs.
Trends in Special Events... Growth, events becoming more complex, multimedia, elaborate staging, upscale F&B, green events, technology to ease planning process, new planning software
Created by: 1890445997904225