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| Term | Definition |
|---|---|
| data gathering | collecting facts and figure |
| external sata | facts from outside the company |
| internal data | facts from inside the company |
| marketing-info management | gathering info |
| marketing-info management system | the system used to sort data |
| marketing intelligence | the data of marketing |
| primary info | info you get your self |
| secondary info | info you get from another |
| Qualitative data | facts and figures based on options |
| quantitative data | numerical facts and figures |