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AP Gov Chapter 14/15
Chapters 14 and 15 Vocab Terms
| Term | Definition |
|---|---|
| Mass Media | The entire array of organizations through which information is collected and disseminated to the general public |
| News Media | Media providing the public with new information about subjects of public interest |
| Yellow Journalism | A form of newspaper publishing in vogue in the late nineteenth century that featured pictures, comics, color, and sensationalized, oversimplified news coverage |
| Muckraking | A form of journalism, in vogue in the early twentieth century, concerned with reforming government and business conduct. |
| Print Media | The traditional form of mass media, comprising newspapers, magazines, newsletters, and journals |
| Broadcast Media | Televisions, radio, cable, and satellite services |
| Paid Media | Political advertisements purchased for a candidate's campaign |
| Network | An association of broadcast stations that share programming through a financial arrangement |
| Affiliates | Local television stations that carry the programming of a national network |
| Wire Service | An electorate delivery of news gathered by the news services correspondents and sent to all member news media organizations |
| Narrowcasting | Targeting media programming at specific population within society |
| Blog | Web-based journal entries that provide an editorial and news outlet for citizens |
| Content Regulating | Government attempts to regulate the substance of the mass media |
| Equal Time Rule | The rule that requires broadcast stations to sell air time equally to all candidates in a political campaign if they choose to sell it to any |
| Fairness Doctrine | Rule in effect from 1949 to 1985 requiring broadcasters to cover events adequately and to present contrasting views in important public issues |
| Free Media | Coverage of a candidate's campaign by the news media |
| New Media | New technologies, such as the Internet, that blur the line between paid and free media sources |
| Positive Ad | Advertising on behalf of a candidate that stresses the candidate’s qualifications, family, and issue positions, without reference to the opponent. |
| Negative Ad | Advertising on behalf of a candidate that attacks the opponent's platform or character |
| Contrast Ad | Ad that compares the records and proposals of the candidates, with a bias toward the sponsor. |
| Spot Ad | Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten second duration |
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