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2.08
| Term | Definition |
|---|---|
| Benefit | an advantage consumers recive from using the prouct |
| Feature | a fact about the product |
| Feature-Benefit Selling | convince a customer to buy a product with benefit and feature |
| Feature-Benefit chart | a list with all benefits and features |
| Hidden benefit | advantage of product that is not known |
| Obvious benefit | advantage of a product that is known |
| Unique benefit | a exclusive benefit that a product and only that product has. |