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ECA TERMS Nonfiction

This is the list of terms on the ECA with regard to nonfiction

speaker the persona or author delivering the message
purpose the intended effect of the message: to persuade, to inform, or to entertain...and others
intended audience the intended recipient of the message; you will be challenged to make assumptions about the audience based upon the elements inside of the text
patterns of organization the method or pattern that the author uses to organize their argument.
rhetorical strategies similar to patterns of organization, this is the strategy or the group of strategies used by a speaker to make their point
compare/contrast the rhetorical strategy in which an author compares the similarities and differences between two or more things
process analysis the rhetorical strategy in which the author lays out the step-by-step process of something. For example, Dr. King showed the 4 steps of a nonviolent protest movement.
chronological order the rhetorical strategy in which an author lays out the events of something in the order of the time it takes place
anecdote the rhetorical strategy of showing a short, poignant story to illustrate an idea or make a point. This is usually done in the context of a greater overall argument.
cause/effect the rhetorical strategy in which an author establishes causes and then outlines their consequent effects
appeals to logic a rhetorical strategy in which an author uses sound reasoning and explanations about why something should be done
appeals to emotions a rhetorical strategy in which an author uses imagery and other words that appeal to people's emotions in order to persuade them
appeals to authority a rhetorical strategy in which the author lays out that either they or the source they are using is an authority on the topic at hand and therefore credible. For example, Mr. Bailey is a teacher and he knows about teaching and learning.
appeals to ethics a rhetorical strategy in which a speaker appeals to their audience by establishing their own moral character
central argument/main idea the main and overall argument that an author puts forth. This is a general point and requires "stepping away" rather than focusing on specific parts or details
genre the type of message that is being conveyed: poem, commercial, essay, speech, youtube video, etc.
tone the speaker's attitude about what they are saying. This is usually aligned with author's purpose.
allusion the reference to other works of literature, history, or other sources
paradox a self-contradictory statement: "sometimes you have to lose in order to gain."
social/historical context the time and place in which the message was delivered. Time and place affect how the messages are conveyed.
syntax the study of patterns of sentences, how they are punctuated, and what effect this has on the audience
parallel structure sentence and phrase patterns which have similar structures to each other. "We came, we saw, we conquered." "Injustice anywhere is a threat to justice everywhere."
repetition the strategic repeating of words and phrases to affect the audience
Created by: t9bailey
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