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finals ss 6


persuasive to convince people to buy there product or service
informative to provide facts about their product or service for the consumer
negativity attacking competition with negative facts
bandwagon making the consumer seem that they need to belong to that group
scare tactics scaring the consumer into buying the product or service
traditional stressing that things were better in the past
high brow the ad says that you are in an elite group if you buy the product
humorous the ad makes you laugh but it may have nothing to do with the product or service
statistics legitimate science is used to impress consumer
A.I.D.A. four goals of advertising. attention, interest, desire, and action
slogans catchy words or jingles to help their product sell
jingles songs to go along with the product. usually on the radio, TV, or internet
trademarks an image that represents the product that is effective to people buying the product
Created by: fionn mclaughlin