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finals ss 6
advertising
| Question | Answer |
|---|---|
| persuasive | to convince people to buy there product or service |
| informative | to provide facts about their product or service for the consumer |
| negativity | attacking competition with negative facts |
| bandwagon | making the consumer seem that they need to belong to that group |
| scare tactics | scaring the consumer into buying the product or service |
| traditional | stressing that things were better in the past |
| high brow | the ad says that you are in an elite group if you buy the product |
| humorous | the ad makes you laugh but it may have nothing to do with the product or service |
| statistics | legitimate science is used to impress consumer |
| A.I.D.A. | four goals of advertising. attention, interest, desire, and action |
| slogans | catchy words or jingles to help their product sell |
| jingles | songs to go along with the product. usually on the radio, TV, or internet |
| trademarks | an image that represents the product that is effective to people buying the product |