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GOVT - Ch 10

Politics and the Media

TermDefinition
mass media Communication channels (newspapers, radio, television) through which people can communicate to large audiences.
print media Communication channels that consist of printed materials (newspapers, magazines).
electronic media Communication channels that involve electronic transmissions (radio, television, Internet).
sound bite A televised comment, lasting for only a few seconds, that captures a thought or a perspective and has an immediate impact on the viewers.
political advertising Advertising undertaken by or on behalf of a political candidate to familiarize voters with the candidate and his or her views on campaign issues; also advertising for or against policy issues.
negative political advertising Political advertising undertaken for the purpose of discrediting an opposing candidate in the eyes of the voters.
personal attack ad A negative political advertisement that attacks the character of an opposing candidate.
issue ad A political advertisement that focuses on a particular issue; can be used to support or attack a candidate.
managed news coverage News coverage that is manipulated (managed) by a campaign manager or political consultant to gain media exposure for a political candidate.
spin doctor A political candidate's press adviser, who tries to convince reporters to give a story or event concerning the candidate a particular "spin."
spin A reporter's slant on, or interpretation of, a particular event or action.
citizen journalism The collection, analysis, and dissemination of information online by independent journalists, scholars, politicians, and the general citizenry.
podcasting The distribution of audio or video files to a personal computer or a mobile device.
Created by: lisagrand
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