Marketing Principles Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Question | Answer |
The process of planning, pricing, promoting, selling and distributing products | Marketing |
Ideas, Goods and Services | Traditional Marketing Products |
Goods, Services and Entities | Sport Marketing Products |
Recognized sports televised in prime time had to be more than sport, but also entertainment | Roone Arledge |
Marketing sporting products to sport consumers | 1st Thrust |
Marketing other consumer products through sport promotions | 2nd Thrust |
Evolution of Sport Broadcasting, Product Extensions/Promotional Strategies, Growth of Sport Sponsorship and Birth of Research in Sports Marketing | 4 Historical Developments in Sports Marketing |
People have wants/needs which are satisfied with products. Marketing creates the demand for these products | The Big Picture |
Recognized the success and profitability of a franchise can not depend on the success of the team to generate capacity crownds | Bill Veeck |
People Want To Be Entertained, Promotions Must Create Conversation Afterwards, People Want A Great Atmosphere | Veecks 3 Philosophies |
The aquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation | Sponsorship |
The earliest pioneer in sports sponsorship; 1st marketer to capitalize on the term "official" | Albert Spalding |
Started endorsement deals; Created IMG, the first sport marketing agency | Mark McCormack |
Taking endorsement deals to a new level; extremely successful packaging the brand, product, advertising, and athlete into one personality | Nike |
People identify with sports; they have a personal commitment and emotional involvement with sport organizations | Fan Identification |
Increasingly difficult for sponsors to be recognized and achieve the benefits of sponsorship | Cluttered Marketplace |
Credited with formalizing research in the sport industry | Matt Levine |
Doing something for the organization and recieving a free item | Audience Audit |
Discussion groups with 8 to 12 people with similar characteristics discussing a predetermined sports topic | Focus Group |
Interviews in heavy traffic areas such as malls; use a visual aid and the interviewee's reaction to it | Pass-By Interviews |
The controllable variables a company puts together to satisfy a target group | Marketing Mix |
Product, Price, Place, Promotion | The 4 P's of Marketing |
Choosing what to sell | Product |
What is exchanged for the product | Price |
Getting it into the customer's hands | Place |
How the customer will be told about the product | Promotion |
When an organization markets its products to every possible consumer in the marketplace | Mass Marketing |
Process if identifying subgroups of the overall marketplace base on a variety of factors | Segmentation |
A subgroup of the overall marketplace that has certain desirable traits | Target Market |
Statistics such as age, income, ethnicity, gender or educational backround | Demographic |
Statistics such as region or zip codes | Geographic |
Statistics such as preferences or behaviors...values, beliefs, lifestyle, activities, habits | Psychographic |
Popular bases for segmentation in sports | Ethnic Marketing and Generational Marketing |
Direct contact, face-to-face presentation; seller persuades buyer | Personal Selling |
One way communication; pay to promote products | Advertising |
Media exposure thats free; Desadvantage: One has no control over what is written | Publicity |
Special activities to increase sales; includes a customer incentice or gimmick | Sales Promotion |
Created by:
asilverstein69
Popular Sports sets