2.11 Test
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| A. To use a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting.B. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants.C. Services that are offered with a product such as maintenance, delivery, or repair.D. An advantage consumers receive from using a product.E. The process of introducing a new product to a limited market to determine what its acceptance will be.F. The removal of a weak product from the market and from the company's product mix; also known as product discontinuation.G. A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers.H. Marketing element referring to what goods, services, or ideas a business will offer its customers. I. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline.J. Plan of action for achieving marketing goals and objectives.K. Reviewing in order to make a decision as to what should be kept and what should be discarded.L. Goods or services that are currently being sold.M. All the combined customer impressions and experiences associated with a particular company.N. The particular group of customers a business seeks to attract.O. A business structure that requires the authorization or permission from an owner to another entity to use trademarked, copyrighted, or patented material for a specific activity, during a specific time period, for the profit of both parties.P. The point at which a product goes into full-scale production, the marketing plan is put into place, service and sales training are done, and the product's life cycle begins.Q. The product life cycle stage in which sales and profits fall rapidly.R. Services provided to consumers without thee involvement of any tangible product.S. A product whose sales and profitability are declining.T. The stage in the creation of a new product in which a working model may be tested, modified, and retested; production costs are estimated and final details of the product are planned, e.g., label, promotion, and distribution. |
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