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10th Stack

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Term
Definition
show An advantage consumers receive from using a product.  
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Brainstorm   show
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show A combination of goods and/or services grouped together and offered as one product.  
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Business/Feasibility analysis   show
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Commercialization   show
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show Exploring the concept, or idea, for a product in order to obtain feedback.  
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show All the combined customer impressions and experiences associated with a particular company.  
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show The product life cycle stage in which sales and profits fall rapidly.  
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show Goods or services that are currently being sold.  
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Goods   show
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Growth stage   show
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show The process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products.  
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Introduction stage   show
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Licensing   show
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show The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market.  
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show Plan of action for achieving marketing goals and objectives.  
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Maturity stage   show
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show A good or service that has not been offered before, has been modified in some way, or is being presented or distributed in a different manner.  
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show A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers.  
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show Marketing element referring to what goods, services, or ideas a business will offer its customers.  
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show The stage in the creation of a new product in which a working model may be tested, modified, and retested; production costs are estimated and final details of the product are planned, e.g., label, promotion, and distribution.  
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show The removal of a weak product from the market and from the company's product mix; also known as product discontinuation.  
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show The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.  
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Product mix   show
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show Services that are offered with a product such as maintenance, delivery, or repair.  
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show A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.  
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Prototype   show
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Pure services   show
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show Reviewing in order to make a decision as to what should be kept and what should be discarded.  
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show Intangible activities that are performed by other people for money; productive acts that satisfy economic wants.  
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Target Market   show
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Test marketing   show
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show A product whose sales and profitability are declining.  
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