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10th Stack

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term
Definition
Benefit   show
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show To use a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting.  
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show A combination of goods and/or services grouped together and offered as one product.  
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show Examining such factors as demand, costs, competition, capital investment required, and potential profit of a product or service to determine how it will fit into the company's product mix.  
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Commercialization   show
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Concept testing   show
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show All the combined customer impressions and experiences associated with a particular company.  
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show The product life cycle stage in which sales and profits fall rapidly.  
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show Goods or services that are currently being sold.  
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show Tangible objects that can be manufactured or produced for resale.  
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show The product life cycle stage in which sales rise rapidly.  
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show The process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products.  
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show The product life cycle stage when the product first appears in the marketplace.  
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Licensing   show
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Market research   show
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show Plan of action for achieving marketing goals and objectives.  
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Maturity stage   show
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New product   show
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Positioning   show
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Product   show
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Product development   show
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show The removal of a weak product from the market and from the company's product mix; also known as product discontinuation.  
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show The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.  
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Product mix   show
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show Services that are offered with a product such as maintenance, delivery, or repair.  
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show A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.  
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Prototype   show
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show Services provided to consumers without thee involvement of any tangible product.  
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Screening   show
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Service(s)   show
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show The particular group of customers a business seeks to attract.  
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Test marketing   show
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show A product whose sales and profitability are declining.  
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Created by: ZLittle97
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