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D077 Module 4

Growth strategy

QuestionAnswer
Strategic opportunity matrix organizes growth strategies in a framework. It helps companies focus on different growth strategies for markets and products by examining the following: New versus existing markets New versus existing products3
Market penetration strategy This growth strategy uses current products and current markets with the goal to increase market share.
Market development strategy This growth strategy uses existing products to capture new markets.
Product development strategy This growth strategy uses new products in the existing market.
Diversification strategy This strategy creates completely new opportunities for the company by creating new products and new markets.
Created by: mkale
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