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D077 Module 7

Consumer decision making process

QuestionAnswer
Consumer decision making process Steps that consumer goes through in the buying process
Cognitive dissonance Mental discomfort triggered by holding two or more contradictory beliefs, ideas, or values
problem and opportunity recognition Consumer recognizes a need
search Consumer searches for information about options
evaluation Consumer evaluates, considers, and ranks the available options
decision Consumer makes a decision whether or not to purchase a product or service
buy Consumer completes the purchase
post-purchase Consumer assesses the decision and the buying experience
Created by: mkale
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