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C712 Social Media
Social media
| Term | Definition |
|---|---|
| Social-networking sites | websites (such as Facebook, Twitter, and LinkedIn) that provide virtual communities for people to share daily activities, post opinions on various topics (ranging from politics to recipes), increase their circle of online friends, and more |
| Bookmarking sites | These are platforms that gives you a place to save, organize, and manage links to websites and other resources on the Internet. StumbleUpon is an example; Pinterest combines bookmarking with social networking. |
| Social news sites | These are sites where people post news items or links to outside articles and then vote on which postings get the most prominent display and are viewed by most readers. |
| Online forums | Members hold conversations by posting meesages |
| microblogs | subscribers receive a steady stream of brief updates from anyone ranging from a high-school friend to a celebrity. E.g. Twitter |
| App | Short for application, an app is a purchased or free software download that links users to a wide range of goods and services, media and text content, social media platforms, search engines, individual businesses, or organizations. |
| QR codes | 2-dimensional bar codes that look like small black and white squares with patterns. These bar codes contain information and can be read by smart phones. |
| Social Media Marketing | Social media portals are used to create a positive influence on consumers or business customers toward an organization’s brand, goods and services, public image, or website |
| Social Media marketing plan | identifies and describes all three of these variables, the tactics required to implement the plan, the budget and expected returns, and the methods for monitoring and measuring the campaign’s effectiveness. |
| Influencers | individuals with the capability of affecting the opinions and actions of others |
| Content marketing | involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action. |
Created by:
mkale
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