sports marketing state test review 09-10
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| 4 P's of Marketing Mix | show 🗑
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| Relationship between Event and Sponsor | show 🗑
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| Relationship between Sponsor and Fan | show 🗑
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| show | entertainment/merchandise & money
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| show | Tangible and Intangible
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| Service? | show 🗑
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| Marketing OF SPORTS | show 🗑
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| Marketing THRU SPORTS | show 🗑
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| Demographics? | show 🗑
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| Psychographics? | show 🗑
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| show | Based on rate of use
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| Geographics? | show 🗑
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| show | Organized and Unorganized
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| show | Amatuer and Professional
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| show | Increase Sales, Increase Awareness, Be competative, Reach Target Market, Build Customer Relationships and Develop Image.
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| Arbitary Allocation? | show 🗑
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| show | Look at your competator and put in same amount
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| Objective & Task? | show 🗑
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| show | number of sales you have
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| show | design of venue
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| Exclusivity? | show 🗑
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| show | Delta Center, Staples Center, Energy Solutions Arena, etc...
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| Leveraging? | show 🗑
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| show | primary sponsorship and co-promotions
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| R.O.I? | show 🗑
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| show | personal seat license
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| show | buy for a block of games/season
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| show | discount rate for large group
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| show | perchased or leased by buisness or company
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| show | advertising, personal selling, sales promotions, public relations, and sponsorship
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| show | when programs/promothions will run
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