sports marketing state test review 09-10
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| 4 P's of Marketing Mix | Product, Price, Promotion, Place & (People)
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| Relationship between Event and Sponsor | sales/promotion & money
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| Relationship between Sponsor and Fan | product/services & money
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| Relationship between Fan and Event | entertainment/merchandise & money
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| 2 kinds of goods | Tangible and Intangible
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| Service? | performance for someone else
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| Marketing OF SPORTS | marketing of sports property
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| Marketing THRU SPORTS | Non-sports products to advertise
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| Demographics? | Age, gender, religion, etc...
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| Psychographics? | Interest and activities
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| Behavior? | Based on rate of use
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| Geographics? | State, county, city, region, area, climate
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| Two kinds of sports | Organized and Unorganized
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| Two kinds of sports players | Amatuer and Professional
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| 6 goals of sponsorship | Increase Sales, Increase Awareness, Be competative, Reach Target Market, Build Customer Relationships and Develop Image.
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| Arbitary Allocation? | All you can afford
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| Competative Parity? | Look at your competator and put in same amount
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| Objective & Task? | Based on goals and reaching them
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| Percentage of Sales? | number of sales you have
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| Sportscape? | design of venue
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| Exclusivity? | Only one for rights (Coca-cola at Olympics)
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| Title/Signiture? | Delta Center, Staples Center, Energy Solutions Arena, etc...
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| Leveraging? | Getting as much as possible from a sponsorship agreement
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| 2 types of sponsorships and promotions | primary sponsorship and co-promotions
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| R.O.I? | Return on investment
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| P.S.L ticketing? | personal seat license
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| Season ticketing? | buy for a block of games/season
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| Group ticketing? | discount rate for large group
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| Luxury box ticketing? | perchased or leased by buisness or company
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| 5 things of promotion mix | advertising, personal selling, sales promotions, public relations, and sponsorship
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| Ad Schedule? | when programs/promothions will run
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