1.02 Vocab
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Sports Mktg. | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
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| Perishable Experience | a football game you played, you will never play again
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| Sporting goods | Tangible, manufactured products that make the game possible
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| Intangible | An experience you can see, feel, and participate in
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| Event Mktg. | A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization.
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| Immediate fulfillment | produce & consumer the product at the same time
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| Organized participants | walking in the woods, jogging, freedom pf rules
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| Personal connection | build consumer trust for the production
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| private events | weddings, birthdays, family events, anniversaries
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| spectators/fans | observers of the sporting event
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| sponsors | Businesses or organizations that pay to associate their names or products with a sporting event.
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| unorganized participants | walking in the woods, jogging, freedom of rule
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| brand awareness | build awareness of your product by marketing the event
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| corporate events | conferences, seminars, trade shows, team building, heme parties, VIP events, incentive travel
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| facility | Time wanner arena, lowes motor speedway. a building for the performance of activities or functions.
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Or sort by any of the columns using the down arrow next to any column heading.
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Created by:
martinod686
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