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1.02 Vocab

Sports Mktg. The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Perishable Experience a football game you played, you will never play again
Sporting goods Tangible, manufactured products that make the game possible
Intangible An experience you can see, feel, and participate in
Event Mktg. A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization.
Immediate fulfillment produce & consumer the product at the same time
Organized participants walking in the woods, jogging, freedom pf rules
Personal connection build consumer trust for the production
private events weddings, birthdays, family events, anniversaries
spectators/fans observers of the sporting event
sponsors Businesses or organizations that pay to associate their names or products with a sporting event.
unorganized participants walking in the woods, jogging, freedom of rule
brand awareness build awareness of your product by marketing the event
corporate events conferences, seminars, trade shows, team building, heme parties, VIP events, incentive travel
facility Time wanner arena, lowes motor speedway. a building for the performance of activities or functions.
Created by: martinod686