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15th Stack

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
        Help!  

Term
Definition
Advertising   show
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Banner advertisements   show
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Bus/Car wrap   show
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show Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.  
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Convenience products   show
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show A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacture's products to customers.  
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show The product life cycle stage in which sales and profits fall rapidly.  
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show Promotional medium that comes to customers' homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails.  
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Growth stage   show
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Intermediaries   show
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show The product life cycle stage when the product first appears in the marketplace.  
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Maturity stage   show
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show The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, internet.  
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Merchandising allowance   show
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Paid listings   show
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show An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad.  
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Personal selling   show
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Product life cycle   show
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Product placement   show
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Promotion   show
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Promotional mix   show
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show Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.  
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Pull strategy   show
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Push strategy   show
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show Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases.  
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show An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words.  
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show Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/.or service.  
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show Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain.  
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show The particular group of customers a business seeks to attract.  
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show People who personally use a good or service to satisfy their own needs.  
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Advertisement   show
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Competitor   show
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show The people who buy goods and services.  
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Goods   show
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Image   show
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Intermediaries   show
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show The combination of the four elements of marketing - product, place, promotion and price.  
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Position   show
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show A good, service, or idea a business offers its customers.  
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Promotion   show
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Service(s)   show
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show The particular group of customers a business seeks to attract.  
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Institutional promtion   show
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Patronage promotion   show
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show A type of product promotion intended to stimulate demand for an entire class of goods or services.  
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Product promotion   show
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show A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.  
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show A type of institutional promotion created to deal with controversial public issues that are related to a company or its products.  
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Public-service promotion   show
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Secondary product promotion   show
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Created by: ZLittle97
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