15th Stack
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| show | Any paid form of nonpersonal presentation of ideas, images, goods, or services.
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| Banner advertisements | show 🗑
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| show | A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard.
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| show | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.
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| show | Goods and services purchased quickly and without much thought or effort.
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| Dealer incentive | show 🗑
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| show | The product life cycle stage in which sales and profits fall rapidly.
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| show | Promotional medium that comes to customers' homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails.
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| show | The product life cycle stage in which sales rise rapidly.
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| Intermediaries | show 🗑
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| show | The product life cycle stage when the product first appears in the marketplace.
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| Maturity stage | show 🗑
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| Media | show 🗑
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| Merchandising allowance | show 🗑
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| Paid listings | show 🗑
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| Pay-per-click link | show 🗑
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| show | The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
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| show | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
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| Product placement | show 🗑
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| Promotion | show 🗑
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| show | A combination, or blend, of marketing communication channels that a business uses to send its messages to customers (i.e. advertising, sales promotion, personal selling, and publicity)
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| show | Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.
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| Pull strategy | show 🗑
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| show | A promotional strategy that involves a producer promoting its products to intermediaries.
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| Sales promotion | show 🗑
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| show | An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words.
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| Shopping products | show 🗑
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| Specialty products | show 🗑
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| Target market | show 🗑
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| Ultimate consumers | show 🗑
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| Advertisement | show 🗑
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| show | A rival business that seeks to attract the same scarce customer dollars.
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| show | The people who buy goods and services.
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| show | Tangible objects that can be manufactured or produced for resale.
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| Image | show 🗑
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| Intermediaries | show 🗑
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| Marketing mix | show 🗑
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| show | Image or impression of a business or organization that consumers have in their minds.
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| show | A good, service, or idea a business offers its customers.
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| show | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
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| Service(s) | show 🗑
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| Target market | show 🗑
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| Institutional promtion | show 🗑
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| show | A type of institutional promotion designed to promote a firm's features or prestige.
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| show | A type of product promotion intended to stimulate demand for an entire class of goods or services.
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| Product promotion | show 🗑
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| Promotion | show 🗑
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| Public-relations promotion | show 🗑
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| Public-service promotion | show 🗑
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| show | A kind of product promotion intended to stimulate demand for a particular brand of product.
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