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4.01
15th Stack
| Term | Definition |
|---|---|
| Advertising | Any paid form of nonpersonal presentation of ideas, images, goods, or services. |
| Banner advertisements | Promotional messages appearing on the internet, usually at the top of web sites. |
| Bus/Car wrap | A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard. |
| Channels of distribtution | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user. |
| Convenience products | Goods and services purchased quickly and without much thought or effort. |
| Dealer incentive | A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacture's products to customers. |
| Declining stage | The product life cycle stage in which sales and profits fall rapidly. |
| Direct mail | Promotional medium that comes to customers' homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails. |
| Growth stage | The product life cycle stage in which sales rise rapidly. |
| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services. |
| Introductory stage | The product life cycle stage when the product first appears in the marketplace. |
| Maturity stage | The product life cycle stage in which sales peak and then increase at a slower rate or start to decline. |
| Media | The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, internet. |
| Merchandising allowance | A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs. |
| Paid listings | Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as "sponsored" or "featured" resu;ts. |
| Pay-per-click link | An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad. |
| Personal selling | The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities. |
| Product life cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market. |
| Product placement | A type of "other" media that uses products as props in movies, television shows, and computer games. |
| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
| Promotional mix | A combination, or blend, of marketing communication channels that a business uses to send its messages to customers (i.e. advertising, sales promotion, personal selling, and publicity) |
| Publicity | Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it. |
| Pull strategy | A promotional strategy that involves a producer promoting its products directly to the ultimate consumer or industrial user. |
| Push strategy | A promotional strategy that involves a producer promoting its products to intermediaries. |
| Sales promotion | Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases. |
| Search engine listing | An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words. |
| Shopping products | Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/.or service. |
| Specialty products | Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain. |
| Target market | The particular group of customers a business seeks to attract. |
| Ultimate consumers | People who personally use a good or service to satisfy their own needs. |
| Advertisement | Any paid form of nonpersonal presentation of ideas, images, goods or services. |
| Competitor | A rival business that seeks to attract the same scarce customer dollars. |
| Customers | The people who buy goods and services. |
| Goods | Tangible objects that can be manufactured or produced for resale. |
| Image | The way something is viewed. |
| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services. |
| Marketing mix | The combination of the four elements of marketing - product, place, promotion and price. |
| Position | Image or impression of a business or organization that consumers have in their minds. |
| Product | A good, service, or idea a business offers its customers. |
| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
| Service(s) | Intangible activities that are performed by other people for money. |
| Target market | The particular group of customers a business seeks to attract. |
| Institutional promtion | A type of promotion that aims to create a certain image in the eyes of customers. |
| Patronage promotion | A type of institutional promotion designed to promote a firm's features or prestige. |
| Primary product promotion | A type of product promotion intended to stimulate demand for an entire class of goods or services. |
| Product promotion | A type of promotion that aims to persuade customers to buy a good or service. |
| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
| Public-relations promotion | A type of institutional promotion created to deal with controversial public issues that are related to a company or its products. |
| Public-service promotion | A type of institutional promotion that informs customers about noncontroversial issues that are in the public's interest. |
| Secondary product promotion | A kind of product promotion intended to stimulate demand for a particular brand of product. |
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ZLittle97
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